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  Courtesy of the California Fashion Association.

Press Release:

 

The California Fashion Association presents the 4th Annual ‘Economic Crystal Ball’ -a relevant program for today’s economic uncertainty. A diverse panel of experts will weigh in with their ‘crystal balls’ for Retailing, Transportation, International Trade, and all things related to the future of the Apparel & Textile industry of California. Marshal Cohen, Managing Partner of NPD, is the featured Guest Speaker.

 

This fashion industry meeting of Industry Executives is taking place at the City Club in Los Angeles, on Thursday, October 13th, 2011.

 

The principal sponsor and host is Wells Fargo Capital Finance, with Avery Dennison as the presenting Sponsor. A cocktail reception follows the panel. There is no charge to attend this event; RSVPs are required. To RSVP, please email events@calfashion.org or call 213.688.6288.

 

Below is an overview of the program.

 

Thursday, October 13th, 2011

 

4:00 p.m. • Networking / Welcome

 

4:30 p.m. • KEYNOTE SPEAKER:

Dr. Eugenio J. Aleman, Wells Capital Management

“Current economic issues affecting future business decisions”

 

• SPECIAL GUEST SPEAKER:

Marshal Cohen, NPD Group

“Retailing now and going forward”

 

• PANEL DISCUSSION:

Stuart Brister, Wells Fargo Capital Finance

“Analyzing the current state of credit”

R. Shawn Neville, Avery Dennison

“Innovations for brand protection”

Marshal Cohen, NPD

”Effect of ‘new’ communication tools”

 

MODERATOR:

Kevin Sullivan, Wells Fargo Capital Finance

5:30 p.m. • Q & A

6:00 p.m. • Cocktail Reception

About Dr. Eugenio J. Aleman

Dr. Eugenio J. Aleman is responsible for the analysis and forecasting of national, regional, and international economic trends.

 

His principal focus is on the U.S. economy and interest rates. He also specializes in macroeconomics, economic development, international trade and finance, and Latin American economies, specifically Mexico, Brazil and Argentina.

 

Dr. Aleman is in charge of the analysis of the U.S. Hispanic market, the border-city economies engaged in trade with Mexico, and the Maquiladora manufacturing sector along the U.S.-Mexican border and its links to the U.S. manufacturing sector.

 

He has held posts as adjunct professor in Philadelphia, San Juan, Puerto Rico, and Buenos Aires, Argentina. He has also worked with Global Insight, one of the most important economics forecasting and consulting firms in the U.S. Eugenio.J.Aleman@wellsfargo.com

 

See page 2 to learn about featured Guest Speaker, Marshal Cohen…

 

 

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About Marshal Cohen

Marshal Cohen is Chief Industry Analyst of the NPD Group, Inc. He has followed retail trends for over 30 years, and leads many top firms in long-range and strategic planning sessions. Marshal recently published his second book, Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest.

 

In 2009, Marshal was named to the Footwear News Power 100 list for the second time in three years. Mr. Cohen is frequently quoted in publications such as The Wall Street Journal, the New York Times, and Women’s Wear Daily, and is a regular guest on Bloomberg TV and Fox Business News. He is also a sought-after speaker at industry events such as MAGIC and Sourcing at MAGIC, The Fairchild CEO Summits, The National Retail Federation’s (NRF) Annual Convention, and The American Apparel and Footwear Association’s (AAFA) Annual Convention.

 

Since joining NPD in 1999, Marshal has held a variety of positions analyzing and interpreting NPD’s unique services for the apparel and footwear industries. His career began in the training program at Bloomingdale’s, where he worked his way up to merchandise manager. From there, he became president of WilliWear and subsequently president of Stanley Blacker. He was also founder, owner, and president of Motive Marketing Group. Beth.boyle@npd.com

 

About the California Fashion Association

The California Fashion Association (CFA) was established in 1995 as a non-profit organization. Our mission is to provide information for business expansion and growth for the apparel and textile industry of California.

 

•Provide a forum for industry networking

•Outline global sourcing options and export opportunities

•Promote California Fashion Manufacturing for U.S. export

•Present current labor law compliance data

•Analyze applications of apparel-related technology

•Contribute to advanced education for the industry

•Define the industry’s economic impact

•Market a positive message of California’s industry

 

To contact CFA, send an email to info@calfashion.org.

 

For more, visit www.calfashion.org.