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  Austyn Gillete. Courtesy of IVI.

Press Release:

Skateboarder and Creative Pioneer Joins IVI Roster

Irvine, CA – (December 21, 2012) IVI today announces the addition of skateboarder Austyn Gillette as a brand ambassador. Austyn joins Rob Dyrdek, Keith Hufnagel, Carey Hart and George “EWOK” Thompson in partnering with the new sunglass brand.

IVI,created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. Featuring timeless styles with modern applications, premium materials and exclusive use of CARL ZEISS VISION sunlenses, IVI has sought ambassadors that represent the brand’s concept.

IVI is partnering with athletes that are not only iconic in their field, but also have the passion and drive to inspire the communities around them through meaningful business ventures, content development, and philanthropy.

“Austyn is a great representation of the IVI philosophy. An incredibly talented and newly professional skateboarder, he’s chosen his own path and developed an exciting style.” Rob Dyrdek, Ambassador and Co-Founder, IVI, LLC.

“I’m eager to join IVI as a new brand and help build the look and feel with a bit of my style. To share the same opportunity with Keith Hufnagel and Rob Dyrdek is pretty exciting.” Austyn Gillette.

About IVI

IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details. Learn more at IVIvision.com.