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  Electric introduces Chris Cole

Press release:

Electric is proud to announce that world class skateboarder Chris Cobra Cole has joined the Electric family.

ABOUT CHRIS COLE

Originally from Levittown, Pennsylvania, Chris Cole is ranked high amongst the skateboarding elite. Starting with local and regional skateboarding contests during his pre-teen years, Chris’ consistent competition domination quickly propelled him into the spotlight and a corporate sponsorship by the age of 16. Chris credits his riding style to his eagerness to skate all physical obstacles in his path. A multi-dimensional athlete in and out of the park, Chris continues to push the sport in new and unforeseen ways, growing as an individual and bringing skateboarding along with him. For over a decade Chris has been honored, awarded and recognized as one of the most influential athletes in skateboarding history. Success has not tarnished his grounded personality, enthusiasm or passion for the sport. Electric is more than thrilled to have such an accomplished athlete join the family.

“Seeing what Electric is doing with their products and brand image, overall it seemed like a great fit. Upon meeting the team inside Electric I knew it was a perfect place for me. I am stoked to be able to wear the gear and help with ideas that can only better an already incredible company. “ – Chris Cole