The new Rusty North America targets a younger, more progressive customer
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The Rusty team: Mitch Hayes
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global leaders explain the shift, the new look for women, and if new brands like Vissla will help or hurt Rusty’s quest.
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If you have any trouble and need help, please click here to email our customer care specialist.
