The new Rusty North America targets a younger, more progressive customer

The Rusty team: Mitch Hayes


The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global leaders explain the shift, the new look for women, and if new brands like Vissla will help or hurt Rusty’s quest.

This article is available to our Executive Edition members. Click here to login or click here to sign up.
If you’re on this page and you think that your membership should be active, please click here to email our customer care specialist.

FREE industry news delivered to your inbox daily

You can unsubscribe at any time

Sign up now

You have Successfully Subscribed!