Street League Skateboarding scores record audience

Street League Skateboarding

Press release:

Los Angeles — The 2014 STREET LEAGUE SKATEBOARDING NIKE SB SUPER CROWN WORLD CHAMPIONSHIP made a historic debut on the FOX broadcast network, Sunday, Nov. 2, with the league scoring its largest television audience ever.

Scheduled adjacent to NFL on FOX single-header football games in most markets, the STREET LEAGUE SKATEBOARDING NIKE SB SUPER CROWN WORLD CHAMPIONSHIP delivered a 1.1/2 household rating/share and averaged 1.7 million viewers over the 90-minute program.  The event was highlighted by Nyjah Huston winning the title in dramatic fashion on his final trick – drama which led to the show peaking at more than 2.8 million viewers. In key male demographics, the show delivered a 0.8 in Men18-34, the best delivery this season for an NFL companion program on FOX.




In 2014, FOX Sports and Street League Skateboarding (SLS) announced a new multi-year partnership that includes live broadcasts of the world’s premier skateboarding contest series on FOX Sports 1 and global distribution through the FOX family of networks. Street League Skateboarding, founded in 2010 by 20-year professional skateboarder, entrepreneur and TV personality Roby Dyrdek, features the sport’s biggest stars as they compete in an easy-to-follow street skateboarding contest format.

The Street League Skateboarding encore show was part of an expanded series of multi-sport afternoon specials scheduled adjacent to NFL on FOX single-header football across the fall broadcast season, including the popular UFC reality series THE ULTIMATE FIGHTER: A CHAMPION WILL BE CROWNED, MONSTER ENERGY SUPERCROSS and the IMSA TUDOR United SportsCar Championship.

On Sunday, Nov. 23, FOX highlights the inaugural season of the ground-breaking FIA FORMULA E CHAMPIONSHIP with race coverage from Putrajaya, Malaysia. As the U.S. OPEN headlines the USGA’s move to FOX Sports in 2015, FOX serves up a Thanksgiving Day treat on Thursday, Nov. 27, with the premiere of 1962 U.S. OPEN: JACK’S FIRST MAJOR, the first-ever USGA-produced documentary on network television. The one-hour program chronicles Jack Nicklaus’ first U.S. Open victory in 1962 at Oakmont Country Club, which set in motion one of the most prolific careers in professional golf.

FREE industry news delivered to your inbox daily

You can unsubscribe at any time

Sign up now

You have Successfully Subscribed!