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  Tom Ruiz manning the Depactus booth

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  Kevin Via and Richard Sanders at the Vissla booth

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  Don Dyer working the D'Blanc booth

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  Vipe Desai and son

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  Billabong's Courtney Konzelman and Erika Seward

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  Billabong has moved to a key front section of Spyder previously occupied by Quiksilver

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  Billabong in the window

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  The Vissla wall. Last year

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  Vissla has racks and shelves on the floor in addition to the wall section

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  More Vissla on the side

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  Games at the Sanuk booth

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  Spyder Surf Founder Dennis Jarvis and Bob Hurley. Bob introduced Dennis for Dennis' induction into the Surfers Walk of Fame in Hermosa Beach.

SES stopped by to see some of the Spyder Surf Fest Saturday in Hermosa Beach, a big event that included the Surfers Walk of Fame, the LA Surf Awards, a fashion show and live music.

We also took photos inside Spyder Surf, one of the industry’s premiere accounts, to see how brand presentations are evolving at the store and noticed several interesting changes.

Spyder Surf Shop Founder Dennis Jarvis was inducted into the Surfers Walk of Fame on Saturday, along with Chris Barela, Mike Benavidez and Derek Levy. Bob Hurley introduced Dennis during the event.

Winners of the LA Surf Awards included:

Men’s Breakthrough Brand: Vissla

Women’s Breakthrough Brand: Billabong

Breakthrough Accessory: Rip Curl SearchGPS

Sales Rep of the Year: Matt Singley

California Surf Icon: Kelly Gibson, CEO of Rip Curl North America

Vanguard Photographer: Brad Jacobsen

Breakthrough Surfer: Nic Vaughn

Grom of the Year: Noah Collins