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  TAVIK debuts men's spring 2016

• 

  TAVIK debuts men's spring 2016

• 

  TAVIK debuts men's spring 2016

• 

  TAVIK debuts men's spring 2016

Press release:

Orange County, CA- July 8, 2015 – TAVIK, original lifestyle brand, today announces their Men’s Spring 2016 Swim and Apparel Collections at AGENDA Long Beach. Fusing functionality, style, fabric and fit, TAVIK’s latest Men’s collection expands on the brand’s foundation of Modern Beach Culture with the introduction of two distinct lines, MODERN and BEACH. The two dedicated Men’s Spring 2016 Swim and Apparel collections bridge the gap between beach to street and offer a seamless transition from day to night.

Cultivated by the connection of modern design aesthetic with the functionality of heritage workwear, TAVIK’s MODERN and BEACH Spring 2016 Collections are the product of timeless concepts colliding with the digital age. While each line has their own characteristics, they are both designed with the TAVIK philosophy in mind and complement each other through the use of color pallets and attention to detail.

“Our Spring ’16 collection is our most innovative Men’s line yet,” said Erik Paulsen, Founder of TAVIK. “We wanted to give our customers more versatility with their style choices and with the evolution of the MODERN and BEACH collections, we are able to deliver staples that are as functional and comfortable as they are polished and tailored to individual lifestyle.”

ABOUT MODERN BEACH:

MODERN

Inspired by life on the streets, MODERN is a monochromatic, and fashion driven line. Designed with premium fabrics and materials, fit and quality are the primary focus of this contemporary collection. Comprised of dark gray and black hues to crisp whites, standout pieces include a range of refined shirts such as the Silas and Noir wovens and a series of elevated jersey knits, such as the Covert series. Tailored cropped trousers featuring custom washes and details, including the Channel and Summit styles, add a dynamic finish to the MODERN collection.

BEACH

Transcending time and place, and designed with influences of original beach culture in mind; the BEACH collection consists of versatile and multifaceted pieces that can adapt from day to night.  Layering pieces, unique prints and technical details including stash pockets for electronics, audio eyelets, high-density prints, and more are at the foundation of this collection that lends itself to a casual yet polished lifestyle. Key pieces in the BEACH collection include 4-way stretch boardshorts such as the BLEU boardshort, 2-way stretch hybrid walkshorts like the Freighter short, as well as everyday, comfortable basic pieces complete the BEACH line.

The TAVIK Men’s Spring 2016 range will launch in select premium retailers starting in January 2016.

About TAVIK:

TAVIK is an original lifestyle brand cultivated from Modern Beach Culture. Recognized for redefining and uniting the modern age with beach heritage, TAVIK creates, designs, and connects subcultures through premium men’s, women’s and accessories collections