Sole Tech Names New President
Editor’s note: The Executive Leadership Team – the heads of Product, Sales, Operation, Marketing, Finance and HR – will report to Mawjee.
SOLE TECHNOLOGY ANNOUNCES NEW PRESIDENT
Esmail Mawjee Joins Executive Leadership Team As Company Positions For Future Strength
LAKE FOREST, CA. (August 12, 2016) – Today, Sole Technology, manufacturer of action sports footwear and apparel for brands etnies, éS, Emerica, Altamont and ThirtyTwo announced it has appointed Esmail Mawjee as interim President of the company. In his role as president, Esmail will work with the executive leadership team in crafting the company’s move forward strategy, which will focus on meeting consumer demands in an evolving marketplace. He will be responsible for the overall operations of the company, reporting directly to the owner and chief executive officer, Pierre-Andre Senizergues.
As previous president of Active Ride Shop who oversaw the brand and operations of the multi-channel retailer, Esmail brings to Sole Technology the expertise and the knowledge of the market, brand, retail, e-commerce and operations.
“With a fast evolving retail environment, we feel confident that Esmail’s insights and deep experience in the industry will help guide and direct our planning process, as well as support our teams in the strong implementation of our brand strategies as we move into 2017,” says Pierre-Andre Senizergues, founder and CEO of Sole Technology.
“Over the years, I have enjoyed working with the team at Sole Technology,” says Esmail. “I admire the company’s purpose and values of inspiring youth through offering a portfolio of unique and authentic brands – an extremely precious asset to have in our industry today. I look forward to what the future holds as we work together to strengthen Sole Technology.
For more information about Sole Technology, visit www.soletechnology.com.
About Sole Technology
Sole Technology, Inc. is the creator of etnies, eS, Emerica, ThirtyTwo, Altamont and the Sole Technology Institute (STI). Sole Technology is the global supplier of its brands, which are responsible for many of the incredible innovations that have become staples of action sports. As a true industry leader, the company created the STI, the world’s first and only biomechanics research organization, to test and develop new technologies to make the highest performing skateboard footwear. Sole Technology is headquartered in Lake Forest, Calif. with offices worldwide in China, United Kingdom, Spain, the Netherlands, Germany and European operations based in Amsterdam, Holland. For more information on Sole Technology’s footwear and apparel brands visit soletechnology.com.