686 Owner Mike West on the Evolution of the Brand
We talk to Mike about the big move to sign 686’s first skier to its GLCR collection, the strategy behind GLCR, and the state of the snow market
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Clockwise, left to right: LG Shaw of WRV, Debbie Harvey of Ron Jon, Kim Ball of Hi Tech, Duke Edukas of Surfside Sports, Josh Hansen of Hansens, Tyler Brown of 17th Street - SES file photos