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The Nidecker Group leadership team: Cedric Nidecker
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Nidecker's Snow-Surf shapes capsule
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Nidecker's brand portfolio. Henry said the company continues to evaluate acquisitions.
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Brian Cook
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ThirtyTwo Merchandising Manager James Kim demos for buyers
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A ThirtyTwo collab boot with Boarding 4 Breast Cancer
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Bob McKnight at the Quiksilver booth
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Capita Manufacturing CEO Michael Kollmann and Blue Montgomery
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Union Bindings CEO Martino Fumagalli
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Carbon forged hibacks on Union Bindings
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SIA President Nick Sargent looks over the lively new Trail Gate section
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The crowded new Trail Gate section
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Dakine had a popular van in Trail Gate
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And Dakine also had a traditional busy booth deeper onto the floor
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Jim Linnberg
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David Bronkie
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The Von Zipper booth
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Smith's big booth was busy
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Smith decorated its back wall with an illustrated timeline of the company's history
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Celtek added a fun vibe
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Vans' waffles were popular all day
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Smith decorated its back wall with an illustrated timeline of the company's history
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Celtek added a fun vibe
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Ben Peters took over as Zeal Optics President two years ago
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Patagonia's Quonset hut booth
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The front of the Neff booth
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Mad Jacks Co-Founders Eric and Kristin Mehiel were surveying buyer interest on production of their adapter that fits snowboard boots to ski bindings
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Giro's helmet and goggle collaborations with Big Truck and more
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Ben Peters took over as Zeal Optics President two years ago
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This MIPS liner floats a gimble
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O'Neill's booth
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Patagonia's Quonset hut booth
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The front of the Neff booth
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Mad Jacks Co-Founders Eric and Kristin Mehiel were surveying buyer interest on production of their adapter that fits snowboard boots to ski bindings
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Giro's helmet and goggle collaborations with Big Truck and more
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This MIPS liner floats a gimble
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O'Neill's booth
Attendees to the 2017 SnowShow Thursday were greeted by a thriving new “Trail Gate” section at the entrance that gathered noticeably large crowds through the day.
And deeper into the show floor, the snowboarding section added excitement and an audible buzz to the show, with many industry brand booths filled with buyers and lookers in contrast to other sections of the show.
Several brands showcased new technologies and limited capsule collaborations aimed at their core retailers that also benefit non-profits.
We have photos from Day 1 in our slide show, above, and we’ll be back for Day 2 on Friday.