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Retail Director Adam Gerken and Co-Founder Matt Patton
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Matt wanted to make a statement with the skate wall
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Inside the store
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Adam created a temporary shop-in-shop to showcase Salty Crew
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The Salty Crew window at Tactics
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The front table in stores mirrors what Tactics is marketing on its website
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The Levi's skateboarding collection
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Volcom apparel has a big presence at the store
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Tactics carries a wide selection of Volcom bottoms
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A view from the back of the store looking out
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Tactics Bend carries an extensive shoe collection
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The shoe wall
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We ran into George Powell at the store
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Tactics switched to an open-sell sunglass presentation
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The back room carries backpacks during back-to-school
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Bags
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Tactics mostly carries Obey T's instead of cut and sew out of respect for a menswear boutique on the street that carries a lot of Obey clothing. Pictured to the right here are Brixton shirts.
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RipNDip is popular at the store
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A Sketchy Tank jacket
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A Tactics/Sketchy Tank collaboration
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The store is in downtown Bend
A talk with Tactics Co-Founder Matt Patton and Retail Director Adam Gerken about the new store in Bend, what’s working in skate and snow, and the state of online retail