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Hurley's new women's collection is centered on the brand's authentic position in the water
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The line includes versatile pieces like this one-piece that can be worn as a bodysuit - Photo courtesy of Hurley
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No other brand is focused on support in the water, Creative Director Ryan Hurley said - Photo courtesy of Hurley
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The brand is creating an inclusive image and using non-traditional models in their marketing as well - Photo courtesy of Hurley
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The design team worked with athletes Carissa Moore and Lakey Peterson to design functional swimwear - Photo courtesy of Hurley
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Keyhole detailing
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Swimwear and surf pants are Hurley Women's leading categories
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Head of Design Bree Kandarian and Women’s Business Director Natasha Chaibun at the Women's Launch Event on Jan. 24 - Photo courtesy of Hurley
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Three-time World Champion Carissa Moore attended the women's launch at Hurley Pacific City - Photo courtesy of Hurley
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Hurley used friends of the brand and influencers with different body types for their fashion show at the launch - Photo courtesy of Hurley
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The .5mm surf suit is booking well for Fall 2018
Hurley is finally putting more resources into its women’s business, and has relaunched the line with a new strategy and new modern aesthetic