HUF Continues Its Journey Through Japan for Fall 2018
Stepping outside of the city, HUF expands on their exploration through Japan for their second delivery of Fall 2018. Contrary to the vibrant neon lights and underground nightlife featured in Delivery 1, HUF embraces the ambiance of traditional Japan exploring Zen gardens and timeless tea rooms accompanied by world champion sumo wrestler, Yama.
The collection embodies a subdued color palette energized by subtle color pops. Rich gradients of blue inspired by traditional Japanese dyes meet the muted reds, tobacco tones, and luxurious jades encountered in ancient temples.
Dynamic graphic themes culled from vintage tourist tees, souvenir paraphernalia, exotic sign typography and seedy bars are expressed through innovative screen and puff prints, high density inks, and tonal gels across styles like the Sayonara Coaches Jacket, Case Closed Tie Dye Tee, and Stick-N-Poke Tee, recording the ephemeral experiences of back alley moments on the road.
The HUF Fall 2018 collection retails from $14-$100 and is available now at all HUF flagship stores, HUF online, and HUF retailers worldwide.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.