Save The Waves Partners With UGG
Save The Waves Coalition and UGG® are proud to announce a new partnership to protect coastlines and surf ecosystems around the globe.
Save The Waves is a global nonprofit organization dedicated to preserving and protecting the coastal environment with a focus on the surf zone. Protecting surf ecosystems in turn protects people’s well-being and connection to the ocean, protects sustainable coastal livelihoods, and protects ecological resilience.
“With their programs so deeply ingrained in the surfing community, the Save The Waves team was a natural choice and perfect partnership for UGG,” said Ian Stewart, Vice President of Global Marketing at Deckers Brands. “UGG was founded by a young surfer, so supporting our cherished waves and coastlines is really a way for us to return to our roots.”
A longstanding company with global recognition, UGG® has offered their platform and brand to help Save The Waves raise awareness and support for the World Surfing Reserves, Save The Waves Film Festival, and new mobile app which seeks to mobilize thousands of surfers as crowdsourced coastal stewards.
“The UGG brand’s surf roots, and their real dedication to protecting the places we love has been inspirational,” said Nik Strong-Cvetich, Save The Waves’ Executive Director. “They have really focused on helping us meet our mission and are deeply committed to having an impact on our coastal places.”
With the UGG® brand’s support, Save The Waves was able to tell their behind-the-scenes story of what coastal conservation looks like, producing several short films with acclaimed Santa Barbara filmmaker Morgan Maassen.
The short film will accompany Save The Waves Film Festival, the world’s only international surf and environmental film festival hosted and organized by the nonprofit to inspire and educate audiences at tour stops around the globe.
For more info visit: www.savethewaves.org/donate
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen
About Save The Waves Coalition:
Founded in 2003, Save The Waves is a global nonprofit organization dedicated to preserving and protecting the coastal environment with a focus on the surf zone. For more information please visit www.savethewaves.org @SaveTheWaves @savethewavescoalition