Cherokee Global Brands Announces New Tony Hawk License
The Batra Group and Cherokee Global Brands(NASDAQ: CHKE), a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, today announced a new license agreement for the TONY HAWK® brand for apparel and accessories in Europe, Middle East and Africa.
Celebrating the lifetime success of Tony Hawk as an iconic skateboarder, global sports personality, entrepreneur and philanthropist, the TONY HAWK® Signature Line collection ties all these successes together. The line will debut in influential top tier fashion stores and specialty skate stores.
Tony Hawk, commenting on the collection launch, said, “The vision behind the range was to give fashion and skate enthusiasts alike a rare glimpse into my life before and beyond skating. The collection was designed for both innovators and iconoclasts.”
Rajiv Batra, Executive Chairman of the Batra Group, stated, “The TONY HAWK® license is a strategic and natural fit to our group’s portfolio with the influence of skateboarding set to increase within the lifestyle market over the next few years. It is a great pleasure to add the iconic TONY HAWK® brand license to our portfolio of globally recognized brands.”
Henry Stupp, CEO of Cherokee Global Brands, added, “We are pleased to expand our successful relationship and grow the TONY HAWK® brand strategically with the Batra Group through this new license partnership. The positive momentum of the skate and streetwear segments combined with the addition of skateboarding to the 2020 Summer Olympics will raise the profile of skateboarding globally. We are thrilled to be playing a part in driving the cultural conversation around skate through an introduction of a product range, honoring the greatest skateboarder of all time.”
About Batra Group
The Batra Group was formed in 1947 and it has gone from strength to strength under its Indian ownership. BG specializes in Manufacture, Brand Distribution and Marketing and has a wealth of experience in Apparel, Accessories and Footwear sourcing. It has a Global presence and have headquarters in London and Mumbai with offices across India, Singapore, China, Indonesia and Portugal.
The Batra Group’s vision is to build sustainable businesses that create shareholder and brand values whilst sticking to its core values of Humility, Ownership, Passion, Family Ethics and Transparency.
About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing organization that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, TONY HAWK® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks® and Interceptor® across multiple consumer product categories and retail tiers around the world.
The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 110 countries in 12,000 retail locations and digital commerce.