Breaking Down the Pura Vida Acquisition
File photo courtesy of Pura Vida
New Pura Vida owners Vera Bradley provided many more details about the acquisition, Pura Vida’s business, and the go-forward plan on a conference call this morning.
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Reef Founders Fernando and Santiago Aguerre talking with Zappos Founder Tony Hsieh at Surf Summit in Mexico in 2008 - SES file photo.