Ikon Pass Wins at 2019 Telly Awards
Alterra Mountain Company announced it has recently won Silver at the 2019 Telly Awards for its Father’s Day “My Ikon” video in the “Branded Content” category. The mini-film, produced by the creative integrated production company Stept Studios, pays tribute to dads with a powerful story showcasing the special bond forged through invaluable time spent in the mountains with their children. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and companies including Vice, Vimeo, Hearst Digital Media, BuzzFeed, and A&E Networks.
Director Tony Wosskow and Creative Director Nick Martini of Stept Studios worked to tell a unique story born from Alterra Mountain Company that pays tribute to those that love the outdoors and captures Alterra Mountain Company’s core mission: to encourage families to create memories at iconic mountain destinations. This video was created to encourage sales of the inaugural 2018-2019 winter season of the Ikon Pass, Alterra Mountain Company’s industry-shaking season pass product, which now unlocks access to 39 iconic winter destinations across the Americas, Japan, Australia and New Zealand.
Click here to view the full the “My Ikon: My Dad” video.
“As we first entered the market with the Ikon Pass, we wanted to pay tribute to those active dads who are passing on their love of the mountains to their kids. Stept was the ideal partner to help tell that special story using our mountains and the snow as the backdrop.” said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company.
“At Stept, we all grew up skiing with our families and understand the love of the mountains. So, it was an ideal fit to tell this special story and help grow the Ikon Pass Community through film,” said Nick Martini, Founder, Stept.
About Ikon Pass
The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Mountain Resort in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The
Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.