ROXY Debuts New Pop Surf Collection
Inspired to pursue efforts to protect the planet’s fragile eco-system, ROXY presents this year’s second POP Surf collection, an eco-fabricated range of products from swim to wetsuits. A step in the right direction.
A team effort:
In a year marked by a potential 8th World Title, Stephanie Gilmore stands by ROXY for a cleaner world. The 7 times World Surfing Champion is the face of the POP Surf collection for the second time. Next to her, ROXY Girls around the world have taken a stand to communicate more on efforts from the elimination of single use plastic, to favoring local produce and being more aware of what goes into our water.
“We are surfers. ROXY’s DNA is the ocean. Ocean health is one of the most important and urgent issues in our Earth’s sustainability right now.” – Stephanie Gilmore, 7 x World Champion
The new POP Surf collection is made from sustainable techno-fabrics including nylon made from 100% regenerated polyamide. And this technology makes no concessions: ROXY’s sustainable Lycra is twice as resistant to chlorine, sunscreen and oils.
As for wetsuits, ROXY has adopted a new water-based glue which eliminates toxic solvents that harm the environment. Black wetsuit dyeing has been reviewed to involve dope-dye yarn, a process that cuts down water and waste, saves energy and adds extra pop to your surf gear. Our wetsuits feature both neoprene made 100% from limestone and polyester made from recycled plastic bottles. This process keeps plastic out of the oceans and reduces material consumption as well.
What this truly means:
– 600 grams of solvent / VOC eliminated per wetsuit
– 104L of water resources saved per kilogram of fabric
– 25 plastic bottles recycled per wetsuit
– A step in the right direction
The 2019 POP Surf collection is a proud partner of the Surfrider Foundation, an environmental not-for-profit organization that aims at defending the ocean and the coastline, waves in a sustainable manner.
From an eco-fabricated snow range later in 2019 to educational partnerships and events with minor environmental impact, ROXY takes a stand with its athletes to fight for improvement and for more awareness about what it truly takes to make a change for the better.
ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.
ABOUT STEPHANIE GILMORE:
Stephanie has dominated women’s professional surfing since she entered the scene in 2007 – winning a world title as a rookie and following with five titles in as many attempts – an accomplishment no other surfer, male or female, has achieved in the history of surfing.
Beyond her seven world titles, Stephanie has 32 elite World Tour victories. For her triumphs, Stephanie has also been awarded both the Laureus World Sports Award in 2010, considered the most prestigious award in action sports worldwide, and has received two ESPN ESPYs for Female Action Sports Person in 2011 and 2013.
ABOUT THE SURFRIDER FOUNDATION:
The Surfrider Foundation is a worldwide not-for-profit organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful volunteer chapters network. It gathers a community of everyday people who passionately protect their playground. Since its creation in the 80’s, Surfrider has raised awareness among thousands of citizens and had highly contributed to regulation enhancement regarding water quality, marine litter pollution and coastal planning.