Russell Athletic Announces Opening of First Pop-Up Store
Russell Athletic, Inventors of the SweatshirtTM, announces the opening of the first limited engagement Russell Athletic Pop-Up Shop, open to the public from October 10t h , 2019 through October 26t h , 2019 from 11AM-9PM Monday through Saturday and Sunday from 12PM-6PM.
Located in New York City at 449 Broadway within the heart of Soho between Howard and Grand Streets, the 2,500sqft Russell Athletic Pop-Up Shop is the pinnacle expression of the brand’s ethos of Athletic Life. The pop up features a bevy of consumer events and programming, like DJ’s and customization workshops with unexpected artists.
The immersive shopping experience will be cashless and offers consumers exclusive merchandise, one of a kind vintage Russell Athletic product, customizable apparel, plus a curated assortment of the brand’s Fall/Winter 19 Heritage and Classic Collections. Additionally, a customization station featuring exclusive patches will be onsite for consumers to create their own unique Russell Athletic gear.
“We are thrilled to be opening our first Russell Athletic Pop-Up Shop in the iconic Soho NYC shopping district,” said Ricardo Aranda,VP of Russell Athletic. “The Russell Athletic Pop-Up Shop enables us to bring our rich history to life, while engaging with our c ore community and driving excitement with new consumers on a personal level.”
About RUSSELL BRANDS, LLC
For more than 100 years, Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell’s collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. Russell Athletic is the expert and defender of team sports in America. We take actions to build stronger teams. We stand for the fundamentals. Team On.