The Hundreds Partners With 686
On Thursday, October 24th, The Hundreds will join forces with legendary snowboarding brand 686 for a collaboration a decade in the making. Two Los Angeles-based brands who have been in the game for a long time, uniting to create something timeless for the snow and the street.
In designing and producing the The Hundreds X 686 Collection, both teams looked back at their most cherished era of snowboarding, the 90s. Snowboarding was still in its infancy, still finding its way in a crowded action sports world. While there were growing pains, there were also bright flashes of brilliance, with skate and surf culture shining through in the snowboard edits being made by upstart brands and the pioneers of the sport. These were the moments we wanted to encapsulate with these new pieces.
The Hundreds X 686 features bright pops of neon colors, bold stripes, classic Jib branding, even down to the placement of the logos. Everything about this project was a throwback for us, pure nostalgia. The memories you have of riding up to the mountain with your friends for weekends that turned into whole seasons, the last run of the day before the first party of the night.
The Hundreds X 686 features a wide range of gear ready for any conditions you encounter, including heavy-duty Gore-Tex Jacket and Pant System, Waterproof Hooded Pullovers, Gloves, Mittens, Beanie, and a Face Mask.
Get your hands on The Hundreds X 686 this Thursday, October 24th, through The Hundreds App, Online Shop, and select retailers worldwide.