Herschel Supply announced some big news late yesterday – for the first time, the company has brought in outside investors.

Brothers Jamie, Lyndon and Jason Cormack have grown the business, one of the most successful in the industry, on their own to this point.

Now, a consortium comprised of Eurazeo, a global investment company, Alliance Consumer Growth, a consumer private equity firm, and HOOPP Capital Partners, the private capital arm of the Healthcare of Ontario Pension Plan, are making a minority investment in Herschel.

The total investment was not disclosed, however Eurazeo said its portion is US$60 million.

“Eurazeo, ACG and HOOPP are ideal partners for Herschel, a global iconic brand that transcends cultures, ages, genders, and demographics,” Jamie Cormack, Herschel co-founder, said in a statement.

“We’re looking forward to expanding our reach with our timeless products that are part of global culture and synonymous with travel, experience and discovery,” said Lyndon Cormack, Herschel co-founder.

Herschel’s products include backpacks, luggage, headwear, accessories, apparel, and more. Herschel products are sold in over 9,000 points of distribution worldwide with the support of over 250 employees across offices in Vancouver, New York, Los Angeles, Shanghai, Hong Kong, Ghent and London.

“Herschel is a once-in-a-generation iconic lifestyle brand, and we are incredibly excited to work with Herschel to grow globally,” said Julian Steinberg, Founder and Managing Partner of Alliance.

Other companies Alliance has invested in include Shake Shack, Krave Jerky, Harry’s and Blaze Pizza.

SES had a great interview with Lyndon and Jamie this summer where they outlined their go-forward plans and detailed just how much the company has grown since it was founded. It is one of our favorite interviews of the year.

We send our congratulations to the Cormack brothers.