NRI Distribution’s +200% YOY Cyber Week Results
In September of 2019, NRI confirmed a strong November forecast; based on brands bullish Cyber week sales. Now in December, the 3Pl looks back on the predictions excited that brands not only met projections, but many far exceeded plan.
NRI is fortunate to partner with strong omni-channel brands with robust digital platforms. With a focus on modernizing the business, this week’s record-breaking stats prove NRI’s investment in direct and online services for brand partners is a growing competitive advantage. Black Friday and Cyber week really test process and efficiency with some brands output gaining 5X daily demand.
Black Friday and Cyber week statistics
Industry experts are reporting overall sales up nearly 20% for black Friday. Will Jordan Regional director of California doesn’t disagree and adds that “it is amazing to see our team executing on record-setting YOY growth in fulfilled orders during DTC peak. The trend continues in the refinement of customer savviness, and we are stoked to have the system, process, and tools in place to support this evolution. As always, we appreciate our established and trusted partners and being a key success element within their network”.
This success was not just in the United States
NRI’s more mature Canadian business also felt the impact of the cyber week with YOY growth in units shipped of +160%. As a whole, the North American business grew to record output numbers, and it’s clear that Canadian shoppers are engaged.
NRI Distribution Inc. is a 3PL providing scalable solutions to aspirational lifestyle brands across all channels of e-commerce, wholesale, retail, and reverse logistics. With over 1,000,000 square feet of combined warehouse space in Canada and the United States.