Etnies Strengthens Michelin Collection with New Styles for Fall 2020
Making its initial debut in 2017 with the Michelin Marana, etnies expanded upon its Michelin partnership today by announcing 38 new Michelin-soled shoes that will arrive in the Fall 2020 collection. Leading with 27 skate, six crank and five winterized styles, etnies remains committed to creating innovative products that provide the most style, comfort and protection possible.
The winterized collection features some of the most popular styles in the etnies collection and is adapted for comfort and performance, to take on the most adverse conditions. Featuring Michelin ice control, 3M Thinsulate, and water-resistant repel technology, the winterized collection is made to adapt to anything.
Building upon the fan favorite Chris Joslin model, the Olympic hopeful’s newest shoe will also arrive in vulcanized form later this year as part of the etnies Fall 2020 collection. As the first ever Michelin vulc outsole, the design was inspired from the Marana and created for extended durability and high performance. The Joslin Vulc will include a Pro Foam 1 PU insole, rubber toe underlay and a double wrap vulc foxing for even more durability.
Led by Brandon Semenuk, the Crank collection embodies everything on two wheels, including BMX and MTB. Models within this specific line include grippy 3X more durable Michelin treads, stiffer outsoles and extra reinforcement for riders to own the hills or local parks.
etnies will debut the 38 new etnies Michelin styles alongside the Fall 2020 collection at the Outdoor Retailer show in Denver January 29th – 31st at booth 32147-UL.
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Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing and BMX riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.
About MICHELIN SOLES project:
JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with its partnership development offices in Como and a design & product development centre in Verona, whilst the headquarters is in Hong Kong China, as well as a production site and an R&D centre. The Italian office handles the entire process, from strategic planning, screening of new technologies, R&D, design development, partner relationship management to marketing and communication activities for the MICHELIN-branded products. (www.michelin-lifestyle.com) soles.MICHELIN.com #michelinsoles