Leadership and Other Changes at Huf
Huf CEO Eddie Miyoshi has left the company, which has also experienced some job cuts, SES has learned.
Eddie joined Huf in 2018 after a long career at Volcom.
We reached out to Huf to find out more about the changes, and the company sent us the following statement.
“The recent internal changes at HUF have been a part of an ongoing strategy to update company structure to better service our global customer base and audience. We can confirm the recent departure of Eddie Miyoshi, who served as the brand’s CEO, and are deeply grateful for the work and vision he brought during his tenure at HUF.”
“HUF’s CFO, Jon Brubaker, has been appointed as interim CEO following Miyoshi’s departure. Prior to his time at HUF, Brubaker served in executive positions at VF Corporation for over a decade. HUF’s original founder, Keith Hufnagel, also continues to lead the brand’s creative teams and work closely with its executive management in company operations.”
“HUF will continue with an exciting global expansion strategy in 2020, including the opening of key new flagship locations, elevating product offerings, and exploring new ways of creating memorable experiences for our customers.”
Huf recently opened new flagship stores in Brooklyn, NY and Dallas, TX at the end of last year. San Francisco will open next, likely in Q1, according to the company.
In an interview with SES in 2019, Eddie told us that Huf, under new owner TSI Holdings, planned to open 20 stores in key locations in the next five years.
TSI, a large apparel company in Japan, acquired 90% of Huf in 2017 from Altamont Capital Partners. TSI owns 40 brands and has 2,000 retail points of sale throughout Japan and Asia. Its subsidiary in Japan, Jack Inc., has distributed Huf in that country since 2015.