Ted Li Exits Boardriders
Ted Li, the SVP of Sales for Boardriders in the Americas, has exited the company.
During his tenure at Boardriders, Ted was responsible for sales of the Quiksilver, Roxy and DC brands.
After acquiring Billabong and its family of brands, Boardriders is continuing its integration efforts on the commercial side of the business.
Ted joined what was then Quiksilver Inc. in 2015 from Oakley, where he worked for seven years, including as Vice President of North America.
We reached out to Ted, who is a longtime friend of SES, to ask him if he wanted to comment about his departure.
He shared the following thoughts with us:
“I loved my time at Boardriders,” Ted said. “Who wouldn’t want to be part of great brands, amazing people and get paid to play in the ocean and the mountains?
“As a team we went through a lot and really built a strong connection,” he added. “Going through bankruptcy and integration allowed me to learn a ton and build a world class business within the action sports space. Boardriders is set up for great things in the future and I wish them the best. I will definitely miss the team! The timing was right for me to venture out and tackle a new challenge.”
We wish Ted all the best in the future and look forward to hearing what he does next.