Electric Partners with Surf Ranch
Electric, the San Clemente, California based eyewear brand, announces an exclusive eyewear partnership with the world-renowned Surf Ranch based in Lemoore, Ca. Celebrating the world’s best man-made wave and Electric’s world-class eyewear, this partnership brings two icons of surf culture together.
Electric will outfit the Surf Ranch staff with quality eyewear protection for their long working days at Surf Ranch. This protection program includes melanin-infused polarized lenses in a variety of styles for the water safety team, lifeguards, surf coaches, and sun exposed team members that service guests year-round. Electric will be the exclusive eyewear brand offered in the Surf Ranch boutique with plans to collaborate on Surf Ranch official eyewear products.
“The Surf Ranch is every surfer’s dream come true. It is truly special to see what the Surf Ranch has done with their wave technology and the fantastic guest experience they have built around it. We are honored to partner with the Surf Ranch as the official eyewear brand and I look forward to working with their team on future projects.” – Ian Foulke, Marketing Director
“We are really excited to partner with Electric,” said Nick Franklin, World Surf League WaveCo President. “Their products are innovative, high-quality and also sustainable, which makes them a great match for Surf Ranch. I know the staff and guests at Surf Ranch will be thrilled with the eyewear and really benefit from the protection.”
Electric looks forward to growing this exclusive partnership with future Surf Ranch venues as they expand their properties globally.
About WSL WaveCo
WSL WaveCo (WC) is an innovative wave technology company. WC is the first company to develop a formula that combines cutting edge science, engineering and design to create the longest, open-barrel, high-performance wave in existence. The wave system can mimic the power, speed and experience found in the best ocean waves. As envisioned by 11-time world champion Kelly Slater, WC was created to evolve the sport of surfing by making it more accessible. The company is creating world-class, high-performance training centers where top athletes can perfect their talent. In addition, the company is looking at development applications for surfers of any level to enjoy the best man-made waves. For more information, check out WorldSurfLeague.com and KSWaveCo.com
Founded in 2000 by second generation eyewear category leaders, Electric is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit: electriccalifornia.com