Industry Veteran Brett Savage Joins Firewire
Firewire Surfboards is stoked to welcome industry veteran Brett Savage to the position of Global Marketing Director, overseeing the stable of brands that Firewire now brings to market.
Brett joins the company after holding senior positions at a number of Action Sports brands, as well as consulting for others as we all try and navigate this brand-new world.
“Brett’s hire is pivotal in a number of ways”, said Firewire CEO Mark Price, “clearly we’re adding significant expertise in the areas of targeted marketing, consumer research and the increased integration of technology across all of our marketing and Sales efforts, but the benefits don’t end there”.
Price continued, “While product is always king, in this age of electronic media and short attention spans, the content that we create to support our product launches is vital to their success, and our inhouse crew have done an amazing job on that front. Brett’s addition will enable the content team to focus even more on that, as well as leverage Brett’s expertise to give the “Firewire band a bigger stage to play on” as he so eloquently describes one of his objectives”.
Brett added,” My love of surfboards began when I was 16 years old in South Africa, shaping my first board in a shaping bay that my parents built for my birthday”.
“Since then, my entire career has been focused on building brands through the lens of the consumer and that discipline has never failed me. I believe that the consumer is never wrong and if given the chance, is the best fortune teller money can buy, and innovation starts with a focus on the consumer and creating future forecasts based off their behaviors and projected future needs”.
“That being said, in my view Firewire is one of the most innovative companies with a consumer that expects the company to push the boundaries in every aspect of the word. The hardgoods category is undoubtably the heartbeat of our core surf community where all the surf stories begin, this is a treasure trove we intend to cultivate and unleash through the deployment of a new community base marketing technology. So, in essence I am returning back to my first true love of board building, with the intent of deploying disruptive innovations. Not because we want to but because it’s where the consumer is going.”
Firewire is dedicated to elevating the surfing experience through innovative design, new materials, and advanced construction methods, as well as supporting a number of environmental and humanitarian organizations. #TheFutureUnderYourFeet