Alterra Mountain Company Announces $223 Million in Improvements
Alterra Mountain Company announces its plans to invest $223 million in capital improvements across its 15 North American mountain destinations for the upcoming year, continuing the company’s commitment to enhancing the guest experience.
This year’s $223 million plan includes $50 million for base area facility development, $48 million towards new lifts and upgrades, expanded terrain, and state-of-the-art snowmaking, $30 million in technology including Ikon Pass and destination app development and data utilization, $27 million toward enhancing base area and on-mountain dining experiences, and $7 million towards various summer and winter activity investments.
“Three years ago, when we formed Alterra Mountain Company, an initial priority was to commit to investing a half a billion dollars by 2023 across our family of North American destinations,” said Rusty Gregory, CEO, Alterra Mountain Company. “To date, we have invested more than $350 million and are committed to exceeding our original plan, spending $575 million by 2020 on lifts and gondolas, snowmaking, summer activities, real estate development, hospitality and technology, all in the name of creating memories for our guests through an elevated mountain experience.”
Significant destination improvements for the 2020/2021 season include:
For the first time in more than 20 years, Steamboat will make an additional 355 acres of terrain accessible when the resort boundary extends into the Pioneer Ridge area, north of its current boundary, providing skiers and riders more terrain to explore. Pioneer Ridge will feature advanced/expert gladed terrain with 1,800 vertical feet, accessible via the Pony Express lift. Twenty-five new chairs will be added to the line of Pony Express lift, increasing lift capacity from 1,200 people per hour to 1,800. The expansion increases Steamboat’s acreage to 3,320 acres, a 12 percent increase in total skiable acres, making Steamboat the third largest resort in Colorado.
Mammoth Mountain, California
Broadway Express (Chair 1) out of Main Lodge, one of the most utilized lifts in the Alterra Mountain Company family, will be replaced with a new high-speed six-pack detachable chairlift, increasing uphill capacity by 42%, to 3,200 skiers and riders per hour. Additionally, Canyon Express (Chair 16) out of Canyon Lodge, will also be replaced with a new high-speed six-pack detachable chairlift, increasing uphill capacity by 66%, to 3,000 people per hour, providing skiers and riders quicker access to the slopes. The $1.5 million Phase Two snowmaking expansion and upgrade will also take place this summer.
The Mill, the destination’s popular slopeside BBQ and bar, will undergo a $500,000 expansion, adding 60 seats and 600 square feet of new interior dining and bar space for more guests to relax and enjoy this favorite spot.
The Westin Monache hotel in the Village at Mammoth will redesign and renovate 208 guestrooms with a modern style, plus a complete lobby renovation, creating an atmospheric social gathering space for guests to enjoy together, complete with vapor fireplace, living walls, and a completely renovated bar and restaurant concept.
Winter Park, Colorado
Winter Park begins year three of a five-year project to enhance snowmaking in an effort to maximize early season terrain opening and boost snow quality to elevate the guest experience. New infrastructure and snowmaking guns will improve water capacity and efficiency to set the destination up for even more snowmaking capabilities in Winter Park and into Mary Jane.
Winter Park’s marquee day lodge, the Sunspot Mountaintop Lodge, accessed by last year’s new gondola, will undergo a complete renovation, modernizing servery, adding two new bars, an expanded deck with outdoor BBQ site, and increased seating capacity for more guests to enjoy the view.
Deer Valley Resort, Utah
Deer Valley Resort is embarking on a modernization master plan of the destination’s dining experience. Phase 1 begins with a complete renovation of the 100,000+ sq. ft Snow Park base lodge, including new retail offerings and extensive updates to food and beverage experiences with a new indoor/outdoor après bar, slope-side coffee shop, and bistro.
Squaw Valley Alpine Meadows, California
The Gold Coast Lodge at the top of the Gold Coast Funitel lift at Squaw Valley will see a major renovation, overhauling dining areas and dramatically reshaping guest flow through the three-level skier services facility. The deck of the Chalet at Alpine Meadows will be expanded for more outdoor seating at the charming mid-mountain restaurant.
Both mountains will begin an extensive upgrade of snowmaking capabilities, boosting early season terrain openings and snow quality in crucial high traffic zones.
This summer, Tremblant will begin a two-year terrain expansion project. With increasing demand for more beginner areas, Tremblant will open a new beginner zone with a magic carpet on Versant Soleil for 20/21 to enhance the learning experience for new skiers and riders. For 21/22, the Timber summit will open with a new high-speed quad and eight planned trails leading to Versant Soleil and the North Side.
Crystal Mountain, Washington
The mountain’s base area will be the focus with a new multi-story skier services lodge, which will include a sales center for ticketing, lessons and equipment, lessons and equipment in addition to a cafe, retail, group meeting and event space. Crystal Mountain will also expand parking with a new lot to welcome up to 300 more cars full of skiers and riders.
Big Bear Mountain Resort, California
Bear Mountain will begin the final phase of its base area improvements with a new pedestrian boardwalk connecting two skier service areas, complete with new food and beverage pop-up stations, creating an integrated base area for guests to enjoy. Snow Summit’s mountain top dining venue, Skyline Taphouse, will undergo a full renovation to provide better service, customer flow, and menu options.
Alterra Mountain Company’s multi-destination season pass product, the Ikon Pass, is currently on sale for the 20/21 winter season, offering skiers and riders access to 41 global mountain destinations across the Americas, Europe, Australia, New Zealand and Japan. The Ikon Pass can be purchased at www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
About Ikon Pass
The Ikon Pass is the standard in season passes, connecting the most iconic mountains across the Americas, Europe, Australia, New Zealand, and Japan, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations to ski and ride, including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information on the Ikon Pass, please visit www.ikonpass.com.