Boardriders Sells Xcel Wetsuits
Editor’s note: Xcel, which won a SIMA Award for Wetsuit of the Year last week, has been for sale for several years. New Owner ZG Collective provides 3PL, CRM, ERP and other services for outdoor and other brands.
Boardriders Announces Sale of Xcel
Huntington Beach, California, USA – March 16, 2020 – Boardriders Inc., a leading global action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories under the Quiksilver, Billabong, ROXY, DC Shoes, RVCA and Element brands announced today that it has sold its Xcel wetsuit brand to Colorado-based ZG Collective.
The divestment of Xcel is strategically aligned with Boardriders’ recently-announced multi-year growth agenda that is driving investment into a number of new growth initiatives across its six primary global brands. Those initiatives are focusing on funding our continuing digital transformation, category extensions, changing go-to-market models, new partnerships, product development speed programs, and enhanced sustainability efforts.
David Tanner, Boardriders CEO said, “We’ve done a lot to streamline our company over the last several years, and now are squarely focused on our growth agenda. Although Xcel is a terrific brand, it constitutes less than 1% of our global sales, so it just made sense to focus our efforts on growing our larger brands and finding a great home for Xcel. We thank the entire Xcel team for their passion and dedication over the years and wish them the best of luck in this next phase.”
ROTH Capital Partners, LLC served as financial advisor, and K&L Gates served as legal counsel to Boardriders, Inc.
About Boardriders Inc.:
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, ROXY, DC Shoes, RVCA , and Element brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders shops and other Company-owned retail stores, other specialty stores, select department stores and through various e- commerce channels. For additional information, please visit our brand websites at www.quiksilver.com, www.billabong.com, www.roxy.com, www.dcshoes.com, www.rvca.com, www.elementbrand.com.