What’s Selling at Aqua East

Aqua East in St. Augustine, Florida - SES file photo

SPONSOR

By Tiffany Montgomery | Published Apr 27, 2020

We spoke with head buyer Susan Wallace to find out how Aqua East is managing, what is selling now that beaches are open and how she is planning future orders.

YOUR EXECUTIVE EDITION
EXPIRED. RENEW >

This article is available to our Executive Edition members. Click here to login or click here to sign up.

If you’re on this page and you think that your membership should be active, please click here to email our customer care specialist.

Industry News

IPD International Founding Partners Bill Hurley and Mark Simpson with VP of Marketing Dane Zaun, who is also a partner in the business along with other employees. Photo by SES.

IPD Aims To Go Back to Surf Industry’s Roots

Jun 17, 2021

Everything you need to know about the business strategy behind IPD, including why the industry veterans want to do things | Read more…

Influencers and activists helping to launch the Mallow campaign include @greisyhh, @candacereels, and @mimizhuxiyuan Courtesy of TOMS

TOMS Modernizes its Core Alpargata Style with the Mallow

Jun 17, 2021

The Mallow is the first update to the brand’s key Alpargata style and illustrates TOMS’ new brand strategy.

Jason McCaffrey, Global Unit Business Director, Surf Division - Photo by SES

How Patagonia’s Surf Division is Managing Surging Demand

Jun 16, 2021

We talk with Jason McCaffrey, who leads the surf division globally, about how they are managing the demand in wetsuits, | Read more…

Industry Insight

Industry Releases

The boardshorts have a built-in bottle opener. Courtesy of Billabong

What’s Selling at Aqua East