Herschel Supply Launches Re-Sail Program to Support the Vancouver Aquarium
Herschel Supply Co. today announced the launch of the company’s Re-Sail Program in partnership with Ocean Wise Conservation Association, a not-for-profit conservation organization on a mission to protect and restore the world’s oceans, to help save the Vancouver Aquarium.
Since closing to the public on March 17, the Vancouver Aquarium has lost millions in ticket revenue that would normally support animal care, animal rescue, education, research and ocean conservation programs. The lost revenue has put the Vancouver Aquarium in a precarious financial position. Even when they are able to reopen, it won’t be at full capacity and will therefore not offset the $1 million a month in operation and facility expenses. Ocean Wise expects it to take years for the not-for-profit Vancouver Aquarium to recover from the business impacts of COVID-19
Committed to supporting their global community when they need it most, all proceeds from the sales of the Herschel Supply Re-Sail Program will be donated to the Vancouver Aquarium. Utilizing as much material as possible from locally used boat sails that would otherwise be discarded at the landfill, warrantied Herschel items, and excess materials, the travel lifestyle company has created new functional everyday Herschel home products and accessories—a Utility Apron, Wall Organizer, Pen Case, and Small and Large Bucket Containers. Built in the company’s Vancouver design workshop, each item in the upcycled collection is one-of-a-kind due to different sails, cutlines, and stitching. All products are finished with Herschel’s signature white woven label and an exclusive Herschel Supply Re-Sail Program tab.
“As a Vancouver-based company ourselves, we’re incredibly proud to support Ocean Wise and the Vancouver Aquarium during this challenging time,” said Jamie Cormack, Herschel Supply Co-Founder. “The Vancouver Aquarium is not only a favorite attraction for locals and tourists alike, but a beloved environmental institution dedicated to ocean conservation and marine research. We designed the Herschel Supply Re-Sail Program to ensure that the Vancouver Aquarium can continue their invaluable work to protect our oceans and educate future generations.”
“We are very grateful to Herschel for coming to us with this fantastic initiative,” said Lasse Gustavsson, President and CEO of Ocean Wise Conservation Association. “Not only is it wonderful to be supported by a local Vancouver brand, but we applaud Herschel’s reuse of discarded sails to make these products.”
The limited Herschel Supply Re-Sail Program collection is exclusive to Canada and available on Herschel’s website: https://herschel.ca/shop/collections/re-sail.
About Herschel Supply
Headquartered in Vancouver, Canada, Herschel Supply is a design-driven global lifestyle brand that produces timeless products with utility design. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of a small town where three generations of their family were raised. Originally renowned for their contemporary renditions of classic backpack silhouettes, Herschel’s range has since
expanded to include luggage, headwear, accessories, apparel, and more. Today, Herschel products are sold in 94 countries with more than 10,000 stockists worldwide and the support of over 200 employees across offices in Vancouver, New York, Los Angeles, Shanghai, Hong Kong, London, and Belgium. For more information, visit www.herschelsupply.com and follow Herschel on Instagram.
About the Vancouver Aquarium
Since opening in 1956, the not-for-profit Vancouver Aquarium has connected more than 40 million people from around the world to our oceans and inspired them to take action to address key threats. Located in Stanley Park, the Vancouver Aquarium is home to thousands of incredible species. It’s also Ocean Wise Conservation Association headquarters, where our scientists, educators and conservation experts do much of their work.vanaqua.org
About Ocean Wise® Conservation Association
Ocean Wise Conservation Association is a not-for-profit global conservation organization on a mission to protect and restore the world’s oceans. Born out of the Vancouver Aquarium’s 60-year commitment to marine ecosystems, Ocean Wise is focussed on empowering action through conservation, education and research. Ocean Wise’s many initiatives include the Vancouver Aquarium, Marine Mammal Rescue Centre, The Great Canadian Shoreline Cleanup, Ocean Wise Seafood Program, Ocean Wise Education, Marine Mammal Research Program, and The Plastics Lab. Ocean Wise is headquartered at the Vancouver Aquarium in Vancouver’s Stanley Park. Our vision is a world in which oceans are healthy and flourishing. Learn more at ocean.org.