Rob Dyrdek and Stance Co-Founder Launch New Sock Brand
NEW YORK, June 22, 2020 /PRNewswire-PRWeb/ — BooSocki, a California-based sock company created by entrepreneur Rob Dyrdek and Stance Inc. co-founder Taylor Shupe, is here to bring you and your friends socks that please your feet, tickle your funny bones, and occasionally make you squirm with delight. Built on the promise of creating giftable, shareable socks, BooSocki also offers an advanced sharing service (aka a ‘Boo’) to bring levity and laughter to your crew. The collection is curated with art, humor, pop culture, and playfulness at the forefront.
After co-founding FutureStitch Inc., a cutting-edge knitting facility disrupting archaic and damaging apparel manufacturing practices through sustainability initiatives, Shupe started InStitches Inc. with his pal, Rob Dyrdek. InStitches is the media arm of FutureStitch, focusing on high-quality, artistic, comedic content and products to generate laughter and build friendships. First up: BooSocki.
BooSocki, a subsidiary of InStitches Inc., is on a mission to lift spirits and elevate social sharing, through noteworthy pop culture moments, i.e. Britney and Justin’s infamous Canadian tuxedo red carpet faux pas, Tiger King fandom, and Quarantine woes.
Each sock in the BooSocki collection is a collaboration between a hand-selected artist and the BooSocki design team. BooSocki’s mission is to give artists the freedom to express their artistic style on a pair of socks, ultimately delivering a variety of art from different perspectives.
A few of the artists featured in BooSocki’s first collection:
- Joshua Ariza is a California-based multidisciplinary designer who has worked with notable brands including ESPN and Nike. Joshua is the owner and founder of CHOMP, a surf/skate apparel brand, and the cofounder of ConnectingThings, a monthly speaker series.
- Becky Davis is an illustrator and digital print designer based in Wales, UK, whose mission is to create a narrative through her illustrations so that everyone can enjoy the story that the women in her art are telling. Davis graduated from Bath Spa University where she studied Textiles Design for Fashion and Interiors
Jesse Lortz is an interdisciplinary artist based in Seattle.
- Gary Musgrave is an illustrator, designer, and a founding member of the muralist team, the Draculas and design group Phantom Dispatch. Gary has been an instructor at Cal State University Long Beach since 2013.
BooSocki is here to bring you and your friend’s socks that please your feet, tickle your funny bones, and occasionally make you squirm with delight. Built on the promise of creating giftable, shareable socks, BooSocki also offers an advanced sharing service (aka a ‘Boo’) to bring levity and laughter to your crew. Founded in San Clemente, California in 2020, our socks are made from high-quality yarn and produced in the most eco and socially responsible knit factory in the world, FutureStitch. The collection has been curated by some of our favorite artists — with humor and playfulness at the forefront. BooSocki is a subsidiary of InStitches Inc., a comedic content company created by entrepreneur Rob Dyrdek and Stance Inc. co-founder Taylor Shupe. BooSocki is run by a group of badass women who challenge conformity and the status quo.