Shiseido Partners with The World Surf League and Pro Surfers
Shiseido is making waves in the surfer sphere this summer, partnering with the World Surf League (WSL) and world-class surfers and ambassadors, Lakey Peterson and Sage Erickson in support of the launch of the new Ultimate Sun Protector SPF 50+ sunscreens— Lotion and Cream.
A trusted authority with over 100 years of research and innovation, Shiseido sunscreens have long been the preferred choice of surfers and outdoor enthusiasts alike. Powered by WetForce x HeatForce technologies, Shiseido’s new Ultimate Sun Protector SPF 50+ formulas raise the bar, delivering unparalleled invisible, broad-spectrum protective veil that’s strengthened by heat and water.
HeatForce x WetForce, in tandem, create SynchroShieldä, an invisible, lightweight protective veil that delivers enhanced UV protection.
“As a professional surfer, I can’t use just any sunscreen,” says Peterson, “It needs to be one that can withstand high levels of sun and water exposure. And, I’ve found that Shiseido is by far the best at accomplishing both.”
The new formulas are ocean-friendly, Hawaii-compliant, and free of oxybenzone and octinoxate, offering extreme sun protection that keeps pace with active, outdoor lifestyles. The water-resistant veil also means that less product washes off when you enter the ocean.
“Shiseido Sunscreen has been an essential product in the surfing community since I can remember,” says Erickson. “I remember growing up, we all used to run to our local Japanese specialty store weekly to stock up on Shiseido sunscreen before we went to the beach.”
The Ultimate Sun Protector SPF 50+ Lotion goes on clear for invisible coverage on every skin tone.
Shiseido is partnering with WSL’s nonprofit arm, WSL PURE, and Kanoa Igarashi, one of the world’s top professional surfers, to promote respect for our oceans. This global initiative, SHISEIDO BLUE PROJECT, includes conducting beach cleanup efforts, planting sand dunes to safeguard shorelines from erosion, and promoting ocean- and sun-safe habits.
Shiseido Ultimate Sun Protector SPF 50+ Lotion and Ultimate Sun Protector SPF 50+ Cream are available now on Shiseido.com and select retailers for $25 – $49.
ABOUT SHISEIDO
Beauty innovation. Born in Japan.
Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin.
ABOUT WORLD SURF LEAGUE
The World Surf League organizes the annual tour of professional surf competitions and broadcasts each event live at WorldSurfLeague.com where you can experience the athleticism, drama and adventure of competitive surfing — anywhere and anytime it’s on.
