Vans Joins Facebook Boycott, Will Use Retail Windows to Support Black Lives Matter
Vans Joins #StopHateForProfit Facebook Boycott Campaign
Global action sports youth brand takes a stand against hate speech and misinformation
Costa Mesa, CALIF. (June 29, 2020) – Vans, the global action sports footwear and apparel brand, announced earlier today that it has joined the #StopHateForProfit Campaign and will pull ad dollars from Facebook and Instagram for the month of July. The brand commits to diverting their advertising investment to support Black communities through empowerment and education programs, and expand the brand’s support of racial equality and access initiatives.
“We remain committed to our responsibility to do more in the fight against racial inequality,” said Nick Street, vice president of global integrated marketing at Vans. “Our decision to join the #StopHateForProfit campaign demonstrates just one of the ways we are working diligently, thoughtfully and continuously to becoming anti-racist in everything we do.”
Additionally, Vans will divert the cost of retail store window displays in the United States and Canada throughout July to uplift and empower the Black community.
“As a brand founded in the belief we are a people company, supporting our communities has always lived at the core of everything we do,” said Carly Gomez, vice president of marketing, Americas at Vans. “Instead of building window displays for our U.S. and Canada stores, we will use this money to support initiatives that reinforce that Black Lives Matter and that matter is the minimum.”
Visit Vans.com/empower to learn more about what commitments Vans is making to help combat hate and racial discrimination.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.