How Amer Sports is Approaching the Coming Snow Season

Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, oversees the Salomon and Atomic brands in the region. Photo courtesy of Amer Sports.

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By Tiffany Montgomery | Published Jul 21, 2020

A talk with Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, about why he thinks there are interesting opportunities in snow given the booming outdoor market right now.

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How Amer Sports is Approaching the Coming Snow Season