How Amer Sports is Approaching the Coming Snow Season
Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, oversees the Salomon and Atomic brands in the region. Photo courtesy of Amer Sports.
A talk with Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, about why he thinks there are interesting opportunities in snow given the booming outdoor market right now.
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Rip Curl Chief Brand and Marketing Officer Neil Ridgway having some layday fun with surfers, WSL staff and sponsors on Rottnest Island during the recent Australia leg of the tour - Photo by Matt Dunbar WSL