How Amer Sports is Approaching the Coming Snow Season

Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, oversees the Salomon and Atomic brands in the region. Photo courtesy of Amer Sports.

SPONSOR

By Tiffany Montgomery | Published Jul 21, 2020

A talk with Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, about why he thinks there are interesting opportunities in snow given the booming outdoor market right now.

YOUR EXECUTIVE EDITION
EXPIRED. RENEW >

This article is available to our Executive Edition members. Click here to login or click here to sign up.

If you’re on this page and you think that your membership should be active, please click here to email our customer care specialist.

Related news

Amer Sports to Sell Mavic Cycling Business

Mar 15, 2019

Amer Sports is focusing its portfolio by divesting Mavic cycling business.

Proof Lab operates several businesses in Marin and subleases space to others. Clockwise from top left: A coffee shop, Proof Lab Skate Shop; Proof Lab Surf Shop; Proof Lab Beer Garden. Photos courtesy of Proof Lab.

How Proof Lab Has Navigated the Pandemic

Aug 3, 2020

Proof Lab, based in Northern California, has become one of the pinnacle accounts in the industry. We talk to Co-Owner | Read more…

SIA Town Halls: A Series of Conversations on Inclusion

Jul 27, 2020

Join us this week as we continue our series of important conversations around inclusion in the winter outdoor industry.

Industry News

Photo courtesy of Simple Shoes

Hurley Family Acquires Simple Brand

Aug 3, 2020

The Hurley family has made its first big move since leaving their namesake company last year after Nike sold the | Read more…

How Proof Lab Has Navigated the Pandemic

Aug 3, 2020

Proof Lab, based in Northern California, has become one of the pinnacle accounts in the industry. We talk to Co-Owner | Read more…

SES file photo

Vans Hardest Hit of VF’s Big Four Brands in Q1

Jul 31, 2020

In a big change, Vans recorded the steepest revenue decline of VF’s four biggest brands in the quarter. For years | Read more…

Industry Insight

Kelly Slater, Rob Machado, Damien Hobgood Among the Pro Surfers to Support SurfAid in the Pro-Vide Online Auction

Jul 29, 2020

Pro surfers step up to Pro-Vide experiences that will be awarded to the highest bidder in support of SurfAid’s life | Read more…

New SIMA Speaker Series: A Conversation with Doug Palladini of Vans

Jul 28, 2020

First episode of the 2020 SIMA Speaker Series is now live!

SIA Town Halls: A Series of Conversations on Inclusion

Jul 27, 2020

Join us this week as we continue our series of important conversations around inclusion in the winter outdoor industry.

Industry Releases

Z SUPPLY Launches Z LOUNGE Collection

Aug 3, 2020

The collection of loungewear essentials draws inspiration from the changing colors of fall.

Winnie Ma, VF Corporation Photo: Business Wire

VF Corporation Appoints Winnie Ma as President, Greater China

Aug 3, 2020

Ma will be responsible for elevating VF’s business and brands in Mainland China, Hong Kong and Taiwan.

Hydro Flask Announces ITC Filing to Combat Counterfeiting

Aug 3, 2020

The filing aims to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States.

How Amer Sports is Approaching the Coming Snow Season

How Amer Sports is Approaching the Coming Snow Season

Related news

Amer Sports to Sell Mavic Cycling Business

How Proof Lab Has Navigated the Pandemic

SIA Town Halls: A Series of Conversations on Inclusion

Industry News

Hurley Family Acquires Simple Brand

How Proof Lab Has Navigated the Pandemic

Vans Hardest Hit of VF’s Big Four Brands in Q1

Industry Insight

Kelly Slater, Rob Machado, Damien Hobgood Among the Pro Surfers to Support SurfAid in the Pro-Vide Online Auction

New SIMA Speaker Series: A Conversation with Doug Palladini of Vans

SIA Town Halls: A Series of Conversations on Inclusion

Industry Releases

Z SUPPLY Launches Z LOUNGE Collection

VF Corporation Appoints Winnie Ma as President, Greater China

Hydro Flask Announces ITC Filing to Combat Counterfeiting

FREE industry news delivered to your inbox daily

You have Successfully Subscribed!