How Amer Sports is Approaching the Coming Snow Season
Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, oversees the Salomon and Atomic brands in the region. Photo courtesy of Amer Sports.
A talk with Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, about why he thinks there are interesting opportunities in snow given the booming outdoor market right now.
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Clockwise, left to right: LG Shaw of WRV, Debbie Harvey of Ron Jon, Kim Ball of Hi Tech, Duke Edukas of Surfside Sports, Josh Hansen of Hansens, Tyler Brown of 17th Street - SES file photos