How Amer Sports is Approaching the Coming Snow Season
Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, oversees the Salomon and Atomic brands in the region. Photo courtesy of Amer Sports.
A talk with Mike Adams, VP of Wintersports Equipment for Amer Sports Americas, about why he thinks there are interesting opportunities in snow given the booming outdoor market right now.
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Rip Curl President Dylan Slater, Bobby Abdelfattah of Jack's, Lance Varon of Xcel, Ron Abdelfattah of Jack's, Tyler Callaway of Solite, Mike Martin of Ezekiel, PJ Connell of Rip Curl - Photo by SES