Pura Vida Launches New Face Masks
Pura Vida launched new cloth face masks today. Five percent of proceeds will go to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.
Summer may look a little different this year, but Pura Vida’s affordable ($8) beach-inspired non-medical face masks, which they’ve launched in collaboration with iconic lifestyle brand, Vera Bradley, are the perfect accessory for a road trip to the beach or just hanging around by the pool. The masks come in bright pink and blue hues and are made of 100% cotton, making for a soft, breathable and comfortable mask to wear in the summer’s heat.
With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft, white elastic ear straps are easy to adjust. Mask is machine washable.