Adidas Skateboarding and Unity Celebrate LGBTQ+ Skate Community
adidas Skateboarding and Unity join forces to deliver a collaborative release for the Fall/Winter 2020 season ahead. Formed in 2017 by Jeffrey Cheung and Gabriel Ramirez with the goal of creating a safe space in skateboarding for LGBTQ+ people, Unity has become a global expression of acceptance and positivity.
Emanating the Unity crew’s message of “Don’t Be Afraid of Who You Are”, the gender-neutral apparel and footwear lineup celebrates the queer and trans community in skateboarding, and the power of DIY. Through vibrant detailing and a diverse product offering, the collection is a bold declaration grounded in individuality and inclusion. Made with a message of solidarity, the collaboration aims to spark creativity and change.
Cheung’s expressive illustrations transform adidas apparel staples and two skateboarding footwear silhouettes into a creative platform of the Unity spirit. Incorporating pastel hues and premium materials, the collection is a multi-seasonal offering of shorts, shirts, a hoodie, track jacket, and custom footwear that includes the Unity Continental Vulc and recently introduced Coronado.
The adidas Skateboarding x Unity collection releases this Friday, August 28th via adidas.com/skateboarding and select skate retailers.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas.