How Proof Lab Has Navigated the Pandemic

Proof Lab operates several businesses in Marin and subleases space to others. Clockwise from top left: A coffee shop, Proof Lab Skate Shop; Proof Lab Surf Shop; Proof Lab Beer Garden. Photos courtesy of Proof Lab.
SPONSOR
Proof Lab, based in Northern California, has become one of the pinnacle accounts in the industry. We talk to Co-Owner Will Hutchinson about surviving the three-month shutdown, what they are seeing in stores, the growing inventory challenges, and how they believe the rest of the year will unfold.
This article is available to our Executive Edition members. Click here to login or click here to sign up.
If you’re on this page and you think that your membership should be active, please click here to email our customer care specialist.

Industry News
