How Proof Lab Has Navigated the Pandemic

Proof Lab operates several businesses in Marin and subleases space to others. Clockwise from top left: A coffee shop, Proof Lab Skate Shop; Proof Lab Surf Shop; Proof Lab Beer Garden. Photos courtesy of Proof Lab.

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By Tiffany Montgomery | Published Aug 3, 2020

Proof Lab, based in Northern California, has become one of the pinnacle accounts in the industry. We talk to Co-Owner Will Hutchinson about surviving the three-month shutdown, what they are seeing in stores, the growing inventory challenges, and how they believe the rest of the year will unfold.

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How Proof Lab Has Navigated the Pandemic