Alterra Mountain Company CEO Speaks Out on 20/21 Winter Operations
The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused on complying with local, county, and state regulations and offering the best guest experience possible for the 20/21 season. The effectiveness of these plans will rely on your cooperation with our enforcement of face coverings, social distancing and crowd management on and off the mountain.
This effort starts with controlling resort visitation levels to avoid overcrowding. We are prioritizing access for season pass holders and will tightly regulate the number of daily lift tickets that will be available by advance purchase only. To this end, walk-up window sales will be eliminated, and the sale of most undated lift ticket products will be discontinued until further notice.
The pandemic has disrupted our lives in so many unpredictable ways. Medical professionals and scientists tell us that this constantly changing dynamic will likely continue until effective vaccines and therapeutics are developed and become available to the general public. Alterra Mountain Company and our destinations are committed to staying on top of the inevitable changes to come as best practices and health regulations throughout the two countries, six states, three Canadian provinces and 15 mountain communities in which we operate rapidly evolve. Our teams will communicate these changes to you as soon as possible so we can all adjust and plan accordingly.
Like you, I’m excited to get back to winter and the skiing and riding to come. These unprecedented times will continue to challenge us and will require tolerance and effort by all of us to help keep each other healthy and our destinations open for your enjoyment.
I look forward to seeing you on the mountain.
Chief Executive Officer
Alterra Mountain Company
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.