HUF Founder Keith Hufnagel Passes Away
We are very sad to report that HUF Founder Keith Hufnagel has died after a battle with brain cancer.
Keith, a professional skateboarder, started HUF in 2002 as a skate hardgoods company and apparel shop in San Francisco. The brand went on to become a well-known apparel brand in the skate and streetwear world. HUF is currently owned by TSI Holdings, its longtime Japanese distributor, and Keith remained very involved in the business.
Here is the announcement of his passing that HUF posted on Instagram yesterday.
“We are absolutely heartbroken to deliver the news today that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight.”
“Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could.”
“Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right.”
“Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe.”
“But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it.”
“Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever.”
“Rest in peace, Keith.”