Volcom Owner Completes Acquisition of Brooks Brothers
Authentic Brands Group (ABG) a global brand owner, marketing and entertainment company, and SPARC Group, (SPARC) a leading retail enterprise, are pleased to announce that the acquisition of Brooks Brothers is complete.
“We are thrilled to bring this world-class brand into the fold,” said Jamie Salter, Founder, Chairman, and CEO of ABG. “Brooks Brothers comes at an important time in ABG’s development as we are placing a significant emphasis on growing our retail and eCommerce footprint. We see a great opportunity to strategically expand this powerhouse brand across the globe.”
Through the transaction, SPARC, the dedicated operating company for ABG-owned brands including Aéropostale, Nautica and Lucky Brand, assumes the role of core licensee for Brooks Brothers. SPARC will manage the entirety of the Brooks Brothers operations, including retail, wholesale and e-commerce. ABG has purchased the intellectual property and will oversee all licensing partnerships, new business and brand development. Brand marketing, which will focus on adapting Brooks Brothers for a new generation through enhanced creative, engaging with and growing its following online and launching a fresh slate of collaborations, will be shared by ABG and SPARC.
“Brooks Brothers’ new structure is another example of how ABG and SPARC are innovating the traditional brand model,” said Marc Miller, CEO of SPARC. “Our strategic partnership will allow us to leverage the tremendous equity of this quintessential American brand through key partnerships, dynamic marketing and cutting-edge product design.”
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels, and more than 6,000 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $14 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Brooks Brothers ®, Frye®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrandsgroup.com.
About SPARC Group
SPARC Group LLC (SPARC) is a global enterprise which designs, sources, manufactures, distributes and markets apparel and accessories for men, women and kids. A full-service retail operator, SPARC delivers product and commerce innovation through a multi-brand platform which supports 3,600-plus retail doors and shop-in-shops, robust eCommerce and leading wholesale accounts in North America, South America, Europe and Asia Pacific. As the dedicated operating partner for Brooks Brothers, Nautica, Aéropostale and Lucky Brand, SPARC supports approximately $4.7 billion in global retail sales annually.
About Brooks Brothers
Brooks Brothers is a legendary global lifestyle brand that has shaped American style through fashion innovation, fine quality, exceptional service and value. Since its founding in 1818, the brand’s offerings have grown to more than 30 categories including tailored clothing, sportswear, outerwear, shoes, accessories, fragrance and a home collection for men, women, and children. Brooks Brothers also continues to introduce modern interpretations of iconic product staples including seersucker, madras, argyle, the non-iron shirt and the original polo button-down collar. Brooks Brothers has more than 500 freestanding stores and shop-in-shops and is available in department stores, specialty channels and outlets in 45 countries worldwide, as well as on brooksbrothers.com. Follow Brooks Brothers on Instagram, Facebook and Twitter.