Creatures of Leisure USA Releases New Collection
Surf hardware pioneer Creatures of Leisure has launched a full overhaul of their already impressive offering. The 2021 Collection includes a leash line with state-of-the-art enhancements, more sustainable EcoPure® traction, stronger, lighter board bags and an entirely new range of dry luggage. Creatures 2021 Release comes at a crucial time for the Americas, which has been hit hard by the surf craze. With more surfers in the water than ever, surf accessories are in high demand and Creatures Brand & Product Lead is excited to bring the 2021 collection to the US market:
“For me personally there has been so much anticipation of new Creatures of Leisure line dropping in the USA. We’ve seen record sales in early adopting southern hem regions like Australia + New Zealand. Even with the unstable year the world has seen. The collection boasts some extremely solid updates to core products, and also plenty of fresh and unique executions exclusive to Creatures. Look out for Grif n Colapinto’s new signature traction, the space age Aero Mesh Sock and the undeniable new Reliance Leash. Get out there and enjoy the ride. “
The improvements have been spearheaded by veteran designer Beau Campi who has worked for decades with giants like Billabong and Volcom, before moving to West Oz for a lifestyle change last year.
“It’s been so cool being able to work for Creatures with all their heritage in surf hardware, “says Campi. “John Malloy, who started the company, invented the dual-bearing swivel and was the first person to use urethane as a leash cord material. Both are still used now globally as the gold standard. I’ve been able to look at all of their amazing tech with fresh eyes and offer tweaks here and there to help turn out a range I think surfers will be really excited about.”
One of the brand new product offerings includes the Reliance series of leashes. They combine premium materials with tried and tested construction to produce rock-solid surf gear you can depend on. They sit at a middle price point behind Creatures marquee SUPERLITE cord, which will now be available in a wider range of colors.
On the traction front, Mick Fanning, Steph Gilmore and Jack Freestone signature pads will all now come in an EcoPure® option, made from materials that biodegrade in land ll after use. The EcoPure® materials come from a partnership with Bio-Tec Environmental to deliver traction with lasting EVA performance, but with more responsible and sustainable production efforts. Creatures surfboard covers have also had a major overhaul, with Campi refining designs to make things lighter, while adding improvements to increase durability. One of these improvements is a 2nd generation version of Creatures’ exclusive Diamond-Tech® fabric. Travel covers haven’t been the only winner either. A new Aero Mesh Sock totally rethinks what a board sock should look, feel, and perform like; perfect for some extra protection in your car.
Finally, another brand new collection includes a full range of Dry Luggage, designed to protect surfer’s gear from the elements when traveling or taking day trips. They include various backpack designs and pouches, including a highly technical and entirely sealable ‘S-Lock’ roll-top bag for the ultimate water protection.
ABOUT CREATURES OF LEISURE
Purpose-built surf gear for a lifetime of discovery. Since 1987. Creatures was started to support the surfing lifestyle and shaped by the coast we call home. Founder John Malloy left Los Angeles in 1972 on a container ship to surf through the Paci c to West Oz. When he arrived in Yallingup, he realised he’d found paradise. Uncrowded waves, stunning coastline, great friends.
To earn a living, John began making surf leashes. He learned the hard way that the raw waves of our South Indian Ocean would snap inferior materials. Good wasn’t good enough. They had to be better. John introduced the first-ever urethane cord, providing the most reliable connection from board to surfer yet. He became obsessed with improving other solutions, inventing a self-lubricating stainless steel swivel as well. These pioneering innovations remain industry standard today.
That same focus on rugged reliability and premium detail has since been expanded to other surf essentials. Board covers, traction, tie-downs, and more – it’s all geared toward a lifetime of discovery. After all these years, we’re still based in South West WA. Every design is tested by our staff and the world’s best surfers, both here, in Hawaii and other unforgiving locations. We could move somewhere more central to make travel easier, but that’s all part of the fun. Most surfers get that right away. After all, we’re a different breed. We’re Creatures.
To learn more, discover the whole Creatures 2021 Collection over at: www.creatures-usa.com