Nixon Releases Its First Watch Made From Reclaimed Ocean Plastics
Coinciding with National Recycling Day, Nixon has unveiled the High Tide, a new high-definition tide watch made from upcycled ocean plastics. Sitting at the top of Nixon’s tide watch collection, the High Tide was developed with a focus on premium quality, durability, and screen customization, to meet the distinct needs of avid surfers worldwide. The High Tide is available now and will be packaged in a new box made from 100% recycled and curbside recyclable packaging.
The High Tide was developed in collaboration with the men and women who comprise Nixon’s world-class team of surfers and adventurers, who wanted a tide watch with a customizable display they could adjust to their needs. It follows Nixon’s redesigned multi-faceted bag collection made from recycled ocean plastics. Both categories echo the brand’s commitment to clean oceans, which includes the introduction of 100% recycled and curbside recyclable packaging throughout its entire collection of watches going forward.
“Nixon’s offices have always been deliberately close to the ocean. Our heritage in surfing and all things ocean-related has led us to a commitment to minimize our ecological footprint and leave the ocean in a better state than we found it. The High Tide is a first for us in terms of its advanced technology and environmentally friendly design, but it’s far from the last step we will make in this direction,” commented Nixon’s President Nancy Dynan.
One of the High Tide’s most unique features is the ability to customize its high-resolution screen to display the data most important to the wearer at any given time. The High Tide’s multi-functional display can showcase a split-screen mix featuring precise tide, sun, and moon data from 550 preprogrammed beach locations, along with a chronograph, and a countdown timer.
In addition to being the first Nixon watch made from ocean plastics, the High Tide is also Nixon’s only watch at the moment to utilize MLCD technology in the display. Electronic devices using MLCD technology deliver a higher-contrast and higher-resolution display than standard LCD technology, critical characteristics for visibility in water-related situations. The High Tide also incorporates Nixon’s patented Locking Looper™, which keeps the custom-molded strap secure and prevents it from snagging on clothes or other objects. Co-molded silicone pushers are deliberately placed at 12 and 6 o’clock to keep them from being accidentally pressed by the back of a hand while surfing or other activities where your hand may bend back towards your wrist.
The High Tide retails for $220 and is available in four colorways. It is available on Nixon’s website at www.nixon.com/us/en/high-tide/A1308-001-00.html and will begin shipping to key retailers soon.
Founded in 1998 in Encinitas, California, Nixon is a California based watch and accessories brand. Nixon’s team-designed, custom-built products are sold in the best boardsport, fashion and specialty retailers in over 90 countries around the world. For more information, visit Nixon.com.