Adidas and Nike Trim Wholesale and Skate Shops Object
Sixth Avenue Skate Park in Nashville has a very small skate shop and is part of a non-profit that helps kids in need. It was dropped by both Adidas and Nike as the athletic brands move to cut "nonstrategic" wholesale accounts.
Adidas wants to “win with the winners,” CEO Kasper Rorsted said when explaining the wholesale strategy last week on an earnings call.
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Reef President Mike Jensen in the studio Reef built for sales meetings and retailer line showings - Photo courtesy of Reef