Arbor CEO on Surviving and Thriving for 25 Years

Clockwise from top left: CEO and Co-Founder Bob Carlson; the company released its first Hawaiian Koa-topped snowboard since 2008 to celebrate 25 years in business; Arbor skateboards. Photo courtesy of Arbor.

SPONSOR

By Tiffany Montgomery | Published Dec 9, 2020

A talk with Arbor Co-Founder Bob Carlson about the key changes in business strategy that allowed the snowboard and skateboard brand to survive when so many others didn’t.

YOUR EXECUTIVE EDITION
EXPIRED. RENEW >

This article is available to our Executive Edition members. Click here to login or click here to sign up.

If you’re on this page and you think that your membership should be active, please click here to email our customer care specialist.

Industry News

Mark Waters. His family believes he contracted COVID-19 when he briefly pulled down his mask to take a photo.

Remembering Skate Industry Vet Mark Waters

Jan 22, 2021

We asked Don Brown, the Sole Technology VP of Marketing who worked closely with Mark over the years, to tell | Read more…

Photo courtesy of Santa Cruz

Santa Cruz Makes Elite List in Sports and Outdoor Market

Jan 21, 2021

There were other pieces of good industry news, and some bad as well, when NPD provided more data this morning | Read more…

Clockwise from top left: DJ Spider performed; the wealth of prizes, supplied by brands, won by Brendon Andrews; Founder Tom Campion and Rick Brooks; Artist Shepard Fairey talked about his record collection; District Manager Sam King shared hangover remedies along with fellow DM LJ Patridge. Photos courtesy of Zumiez.

Zumiez Annual 100K Event Gets Virtual Makeover

Jan 21, 2021

Zumiez had to get even more creative than usual this year with its annual 100k celebration that honors the top | Read more…

Industry Insight

Industry Releases

Bern Helmets Wins 2021 Outdoor Retailer Innovation Awards

Jan 22, 2021

Hudson helmet for bicycling and commuting recognized for design and performance for micromobilty category.

OPKIX Inc. Launches in the Middle East

Jan 22, 2021

Lionfish is the distributor of record for OPKIX in the region.

Ûs the Movement partner and Comrade, Gony Zubizaretta, wearing The Calix. Photo by Kasia Hryciów

Ûs the Movement Looks to Expand Worldwide

Jan 21, 2021

Top European surfers and industry heavyweights partner to expand Ûs the Movement.

Arbor CEO on Surviving and Thriving for 25 Years