Arbor CEO on Surviving and Thriving for 25 Years
Clockwise from top left: CEO and Co-Founder Bob Carlson; the company released its first Hawaiian Koa-topped snowboard since 2008 to celebrate 25 years in business; Arbor skateboards. Photo courtesy of Arbor.
A talk with Arbor Co-Founder Bob Carlson about the key changes in business strategy that allowed the snowboard and skateboard brand to survive when so many others didn’t.
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Reef President Mike Jensen in the studio Reef built for sales meetings and retailer line showings - Photo courtesy of Reef