Spyder Expands Its Lifestyle Offerings
Spyder, one of the world’s most recognizable active lifestyle brands, has partnered with Footwear Unlimited, a full-service company that designs, manufactures, and distributes footwear. Spyder is owned by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company.
Pioneering innovation and technology in the ski and performance categories, Spyder is a highly sought-after brand on and off the mountain. Spyder now expands its lifestyle assortment with the launch of footwear, rounding out its head-to-toe offerings for men and women. The new collection fuses elements of performance, function and fashion with key models including outdoor, hike, trail, Après Ski, and lifestyle in fresh, trend-setting colorways with technical details for ultimate performance and comfort.
“The launch of Spyder footwear in partnership with Footwear Unlimited expands the brand’s year-round essentials for active consumers and presents an opportunity to gain a larger market-share,” said Wesley Chu, Senior Vice President, Sports, Street and Active at ABG. “This new line draws inspiration from Spyder’s core offerings, which are rooted in snow sports and introduces styles for hiking, training and every day.”
“We’re thrilled to partner with Spyder, an iconic ski brand. The Spyder offerings tap into the consumer behavior shift as the outdoor lifestyle continues to grow,” said Angel Ilagan, General Manager and Executive Vice President of Active, Sport and Outdoor at Footwear Unlimited. “We worked alongside our expert design team and world-leading technical material suppliers and manufacturers to create a collection of footwear that authentically embodies the performance heritage and DNA of Spyder while supporting the active lifestyle of the modern consumer.”
The new Spyder footwear collection, which will range from $90 – $300 USD will be available at select specialty retailers, department stores and on Spyder.com in Fall 2021.
Spyder is one of the world’s most recognizable and credible outdoor sportswear brands. Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style. As the official outfitter for the U.S. Ski Team for over 30 years, Spyder offers technical ski, fitness, swim and lifestyle apparel and accessories for men, women, and children. The highly sought-after brand is available in over 150 direct-to-consumer retail outposts globally as well as department stores, sporting goods stores and specialty retailers throughout North America, Europe, Middle East, South Korea and China.
For more information, visit spyder.com.
About Footwear Unlimited
Footwear Unlimited is a full-service, employee-owned company that designs, manufactures, and distributes footwear. Footwear Unlimited is a trusted partner with retailers throughout the U.S. with a shared success built on providing quality and comfort at a superior value.
For more information, visit footwearunlimited.com.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 6,000 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $14 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Brooks Brothers ®, Frye®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.