World Surf League Announces ‘We Are One Ocean’ Campaign
The World Surf League (WSL) today announces the We Are One Ocean campaign calling for the protection of 30 percent of our one ocean by 2030, or 30×30. The WSL encourages people around the world to join the global movement in support of 30×30 and sign the We Are One Ocean petition at weareoneocean.org
We Are One Ocean is building support for the 30×30 biodiversity targets designed to protect nature and life on earth, with a specific call to fully and highly protect 30% of the global ocean. Those who sign the We Are One Ocean petition will be part of a growing international community urging world leaders to adopt 30×30 at an upcoming United Nations Convention where these targets will be decided.
The campaign is inspired by WSL PURE, WSL’s non-profit, which has built a growing coalition of more than 60 Non Governmental Organizations (NGOs) and corporations in support of We Are One Ocean, including the Natural Resources Defense Council, Conservation International, Surfrider Foundation, Sea Legacy, Lonely Whale, PADI and World Sailing.
“Establishing fully and highly protected areas is an incredible way to build resiliency in our ocean. This is a once-in-a-lifetime opportunity to protect critical ocean habitat and biodiversity for generations to come,” said Reece Pacheco, SVP Ocean Responsibility, WSL. “This isn’t just about the ocean. It’s about people. By protecting the ocean, and hitting 30×30, we guarantee a healthier future for all.”
The WSL is launching a content series sharing the unique stories of six people’s connection to the ocean and their personal motivation for signing the petition. The series will launch on February 9, 2021, and feature prominent surfers, scientists and environmentalists, including reigning WSL Champion Italo Ferreira from Brazil.
“As a surfer, the ocean is my home and my place of work. It’s really important to me to do what I can to protect it,” said Ferreira. “I hope that by sharing my story and my love for the ocean it will inspire people to sign the petition.”
In celebration of We Are One Ocean the WSL will be asking everyone to sign the petition and share a message of love for the ocean over the upcoming Valentine’s Day weekend. In addition, WSL will be hosting a series of virtual experiences designed to connect people with their love for the ocean and inspire them to take action to protect it. The experiences include a conversation with writer Siraad Dirshe and Leah Thomas, founder of Intersectional Environmentalist, as well as a charcoal wave drawing lesson with Championship Tour surfer Courtney Conlogue
Shiseido has joined the WSL as an official partner of We Are One Ocean. Gillette Venus has also joined as an official partner of the campaign as part of their ongoing commitment to using fewer resources by 2030. In addition, the all-new Jeep 4xe hybrid electric has joined the WSL as an official partner of We Are One Ocean
About the WSL
Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing.
A global sports, media and entertainment company, the WSL oversees international tours and competitions, a studios division creating over 500+ hours of live and on-demand content, and via affiliate WaveCo, the home of the world’s largest high performance, human-made wave. Headquartered in Santa Monica, California, the WSL has regional offices in North America, Latin America, Asia Pacific, and EMEA.
The WSL annually crowns the men’s and women’s surfing World Champions. The global Tours and Competition division oversees and operates more than 180 global contests each year across the Championship Tour, the development tiers, including the Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.
Launched in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, which provide unprecedented access to athletes, events, and locations around the world. WSL events and content are distributed on linear television in over 743M+ homes worldwide and across digital and social media platforms around the world, including WorldSurfLeague.com
WaveCo includes the Surf Ranch Lemoore facility and the utilizing and licensing of the Kelly Slater Wave System.
The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.
For more information, please visit WorldSurfLeague.com
About WSL PURE
PURE stands for Protecting, Understanding, and Respecting the Environment, and is the non-profit of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. WSL PURE is specifically focused on addressing the climate crisis, marine plastic pollution, and ocean health.
PURE leverages the WSL’s incredible platform to shine a light on the people making a difference — environmentalists, athletes, advocacy organizations, communities, individuals — and collaborates with world-class, non-profit partners.
Beauty innovation. Born in Japan.
Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin. For more information, please visit:
SHISEIDO Official Website: https://
SHISEIDO Official Instagram account: https://www.
Shiseido promotes ocean conservation in partnership with the World Surf League through the Shiseido Blue Project from 2019, which organizes beach cleanup efforts and the planting of sand dunes to safeguard shorelines. Shiseido is also the official sunscreen of World Surf League North America.