Arbor to Premiere “Crossing The Grain” on Thursday
The Arbor Collective celebrates its 25th year anniversary with the world premiere of its new documentary “Crossing the Grain” on Thursday, February 4, 2021 at 9:00 PM EST/6:00 PM PST. The premiere of “Crossing The Grain” can be watched on Arbor’s website at https://www.arborcollective.com/crossing-the-grain-25-year-video and features a short preshow with co-founder Bob Carlson and team riders Bryan Iguchi, Marie-France Roy, Shuriken Shannon and Amelia Brodka, previewing the movie and making a special team announcement.
In 1995, two friends launched Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability, and formally commit to donating a portion of sales to the conservation of the environment. The story of how Arbor got from this idealistic start to the brand it is today has never been told.
Now, at its 25-year anniversary, the Arbor Collective releases “Crossing the Grain.” The 40-minute film is a detailed account of how Arbor’s founders, Bob Carlson and Chris Jensen, launched the company into an extremely crowded mid-90’s market, as outsiders with a purpose. It documents the company’s struggles to find acceptance and success, as the industry consolidated in the early 2000s; to building a unique, collective path forward; to eventually earning a place as one of today’s the most innovative and enduring snowboard and skateboard brands.
The documentary features a host of current and former team riders such as Bryan Iguchi, Marie-France Roy, Mikey Basich, Rob Kingwill, Nick Visconti, Shuriken Shannon, and Amelia Brodka; current and past staff including Eddie Wall; media icons such as Snowboarder Magazine’s Pat Bridges, longtime action sports host Pat Parnell, NBC Olympics snowboard announcer Todd Harris, and ESPN Senior Writer Alyssa Roenigk; and industry legends including Rome’s Founder Paul Maravetz and Sector 9’s Founder Steve Lake. The film is directed and produced by longtime Arbor family member, and former Arbor Snowboards’ Marketing Director, Sean Black, along with business partner, Asher Koles.
Tune in to Arbor’s website at https://www.arborcollective.com/crossing-the-grain-25-year-video on Thursday, February 4 at 9:00 PM ET/6:00 PM PT to watch the premiere of “Crossing the Grain” and enter to win 25th Year Anniversary Edition product giveaways including an Element Camber Snowboard, Axis 40 Skateboard and Pilsner Skateboard.
For more information: https://www.arborcollective.com/ Instagram: @arborcollective @arborsnowboards @arborskateboards
About The Arbor Collective:
Since 1995, Arbor’s mission has been simple and unchanged; blend innovative construction with aspects of traditional craftsmanship, and a steadfast commitment to sustainable materials and methods. Arbor sees this as the best way to deliver the performance and quality required for the lifelong pursuit of snowboarding, skateboarding, and all the good times that happen along the way. Arbor is proud to highlight the athletes and artists who support this approach and contribute so significantly to the Brand’s efforts. This mindful, more collective style ensures the planet is always considered as Arbor develops unique products for chasing life’s great lines.