Diamond Supply Co. Partners with Steve Aoki’s Dim Mak
Dim Mak, Steve Aoki’s fashion and record label, along with legendary skate brand, Diamond Supply Co., have joined forces to release an exclusive apparel collaboration slated to drop online at 9am PST on March 13th, 2021.
With a friendship spanning over two decades, Steve Aoki and Nicky Diamonds reveled in and supported one another’s rise to prominence. Back when Diamonds was starting the iconic Los Angeles skate brand, Diamond Supply Co., Diamonds would frequent Aoki’s legendary LA parties where their camaraderie led to a first collaboration back in 2017. That Steve Aoki x Diamond Supply drop sold out in under 24 hours. The new Diamond Supply x Dim Mak collaboration brings the two icons back together, sharing their love of culture, friendship, and Los Angeles.
“We came up together when we were just starting out in LA…” reminisces Steve Aoki, “…we were a part of the same cultural movement which helped shape who we both became individually.”
The collection is a personal one. It features Aoki’s pet bulldog, Coco reimagined in Diamond Supply Co.’s signature color, “Diamond Blue”while rocking a huge diamond pendant on his collar. Hand-painted and totally nonplussed, Coco lazily lounges around blasting tunes through oversized headphones. The antics of Coco can be found on short and long sleeve t-shirts, hoodies, French terry shorts, and a denim jacket. The bold graphics for the Diamond Supply Co. x Dim Mak collaboration mash up both brands’ logos and bring a light-hearted touch to the release.
About Diamond Supply Co.
Diamond Supply Co. was founded in 1998 when Nicholas Tershay (aka Nicky Diamonds) created a skateboarding hardware line in San Francisco. Today, the brand remains one of the few owner-operated skate brands from the era. Diamond designs and manufactures a full-range of skateboarding products along with a large assortment of clothing, accessories and other limited edition products. Diamond also houses some of skateboarding biggest names on their skate team such as Shane O’Neill, Nyjah Huston, Paul Rodriguez, Eric Koston, Guy Mariano, Boo Johnson, Torey Pudwil and a host of others. Under Nick Diamond’s signature design and aesthetic, Diamond Supply Co. maintains a strong focus on delivering skateboarding goods with high integrity and matching quality, and always keeping true to its roots while pushing the envelope forward. Follow Diamond Supply Co. on Instagram (@diamondsupplyco), Facebook (@diamondsupplyco), Twitter (@diamondsupplyco), and Nick Tershay (Nickydiamonds).
About Dim Mak
In 1996, Steve Aoki founded DIM MAK and developed it into an influential independent record label, music and fashion lifestyle brand. Responsible for launching the careers of seminal acts such as Bloc Party, The Bloody Beetroots, The Chainsmokers, Deorro, Keys N Krates and countless others, the independently owned DIM MAK has consistently pushed new musical movements via its staunch DIY ethos. As a fashion leader, Dim Mak cultivates community by bringing together collaborators from all walks of life including the likes of Hiroshi Fujiwara, Sanrio, and Playboy, to name a few. With nostalgic references toward his youth, Aoki often includes manga, music, and games into the Dim Mak aesthetics. Aoki named his record label and subsequent fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. With a back catalog hundreds of records deep, a history of legendary live events, and a fully formed clothing line, Dim Mak continues its global mission of promoting boundary-pushing music and culture ‘by any means necessary.’ www.dimmakcollection.com
About Steve Aoki:
Counting nearly 3 billion music streams to his name, Steve Aoki is a true visionary. Billboard described the 2x-GRAMMY-Nominated artist/DJ/producer and Dim Mak Records founder as “one of the most in-demand entertainers in the world.” As a solo artist, Aoki boasts a lauded cross-genre discography that includes 7 studio albums and collaborations with Lil Uzi Vert, Maluma, BTS, Linkin Park and Louis Tomlinson amongst others. In 1996, he established Dim Mak out of his college dorm room, a trendsetting record label, events/lifestyle company and apparel brand. It has served as a launch pad for global acts like The Chainsmokers, Bloc Party, The Bloody Beetroots, and The Kills, in addition to being the home of early releases from acts such as ZEDD and Diplo. As a nightlife impresario, Aoki’s legendary Hollywood club night Dim Mak Tuesdays hosted early performances from future superstars such as Kid Cudi, Daft Punk, Lady Gaga, and Travis Scott. A true renaissance man, Steve Aoki is also a fashion designer, author and entrepreneur. In 2012, he founded THE AOKI FOUNDATION, which primarily supports organizations in the field of brain science research with a specific focus on regenerative medicine and brain preservation. In addition, Aoki has pushed his clothing line Dim Mak Collection to new heights, both with original designs and collaborations with everyone from A Bathing Ape to the Bruce Lee estate. Aoki’s multi-faceted journey is chronicled through the Grammy-nominated Netflix documentary I’ll Sleep When I’m Dead (2016) and his memoir BLUE: The Color of Noise (2019). In the summer of 2020, Aoki unveiled his Latin music imprint, Dim Mak En Fuego, continuing to break down musical and cultural boundaries ‘by any means necessary.’