Quiksilver Partners with Alaia Bay
Quiksilver is thrilled to announce its partnership with Alaia Bay, the newest wavegarden pool in Sion, Switzerland. This announcement comes with a video and blog buildout featuring Quiksilver’s resident Hawaiian Superman, Zeke Lau. To bring surfing to the heart of the Swiss Alps means world-class snow and world-class waves are now accessible in the same place.
The waves at Alaia Bay are suited for all skill levels, from beginners to expert. Zeke Lau recently jumped on the opportunity to get some waves and experience Switzerland, leaving behind his boardshorts and the tropical waters of Hawaii for a 5-mil and a change of scenery.
To view the partnership video, please visit https://youtu.be/4kmeJMl6Yd0.
Quiksilver is an emblematic boardsports brand of Boardriders, Inc., founded by a group of surfing enthusiasts in Australia in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation to be fundamental values. The brand’s identity is represented by its logo, a mountain inside a wave symbolizing its attachment to boardsports and its playgrounds, the sea and the slopes. Quiksilver products cover the whole range of sportswear, accessories and boardsports gear. Quiksilver is also intimately associated with the very best athletes and the biggest events in the history of boardsports. www.quiksilver.com